Chief Marketer Staff

• Who’d Have Thunk It? Biometrics As Marketing Tool

  Using biometrics—fingerprint authentication technology–to speed up retail transactions was supposed to save companies time and money. But for some retailers, processing sales through fingerprints is turning into an effective marketing tool as well.

• Listline e-Newsletter 08/15/05

  Listdata Management Services Inc. will assume management of the American
  Business Ventures list with more than 1.8 million names, in addition to
  the American Business Ventures Enhanced file with more than 3.4 million
  names, all effective on Sept. 1.

• Listline e-Newsletter 08/12/05

  NRL Direct has been appointed to manage the SeaBear Smokehouse catalog
  list. More than 47,000 last-24-month buyers who spent an average of $104
  are available.

• Listline e-Newsletter 08/11/05

  Mokrynskidirect has been appointed to manage the Eden Lane catalog list.
  More than 102,000 buyers from the last 12 months are offered.

• Loose Cannon: Ninety Nine Percent Perspiration

  The northeast has been locked into a heat-and-humidity wave for much of the month. Weather reports tease blessed relief in the form of potential thunderstorms. When the rains do come, they don

• Florida Man Convicted in Acxiom Data Theft

  Scott Levine, formerly the chief executive officer of Snipermail.com, an e-mail marketing firm, was convicted of 120 counts of unauthorized access to data, two counts of access device fraud, and one count of obstruction of justice. The counts stem from Levine

• Harvey Electronics Plans New Campaign, DM Upgrade

  Harvey Electronics, facing a 10.2% drop in third-quarter revenue, hopes to better target its customers through direct mail and e-mail.

• Volvo Builds Equipment Business with CRM

  Volvo Construction Equipment is the fourth largest manufacturer of construction equipment in the world. But it is eyeing first place, thanks to a decision to enter the rental market three years ago.

• Northwest Airlines Kicks Off Sweepstakes

  Northwest Airlines has launched a new online sweepstakes touting a grand-prize vacation for two to any destination within the Caribbean, Mexico or the United States.

• More Media the Better to Reach Teen Males

  Studies show that teen males are consuming far less TV than they used to. To adapt, two TV networks that target the elusive demographic are using a mix of the Internet, wireless devices, and family-oriented offline events to get their attention.