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Chief Marketer Staff

  • Listline e-Newsletter 08/12/05

    NRL Direct has been appointed to manage the SeaBear Smokehouse catalog
    list. More than 47,000 last-24-month buyers who spent an average of $104
    are available.

  • Listline e-Newsletter 08/11/05

    Mokrynskidirect has been appointed to manage the Eden Lane catalog list.
    More than 102,000 buyers from the last 12 months are offered.

  • Loose Cannon: Ninety Nine Percent Perspiration

    The northeast has been locked into a heat-and-humidity wave for much of the month. Weather reports tease blessed relief in the form of potential thunderstorms. When the rains do come, they don

  • Florida Man Convicted in Acxiom Data Theft

    Scott Levine, formerly the chief executive officer of Snipermail.com, an e-mail marketing firm, was convicted of 120 counts of unauthorized access to data, two counts of access device fraud, and one count of obstruction of justice. The counts stem from Levine

  • Harvey Electronics Plans New Campaign, DM Upgrade

    Harvey Electronics, facing a 10.2% drop in third-quarter revenue, hopes to better target its customers through direct mail and e-mail.

  • Volvo Builds Equipment Business with CRM

    Volvo Construction Equipment is the fourth largest manufacturer of construction equipment in the world. But it is eyeing first place, thanks to a decision to enter the rental market three years ago.

  • Northwest Airlines Kicks Off Sweepstakes

    Northwest Airlines has launched a new online sweepstakes touting a grand-prize vacation for two to any destination within the Caribbean, Mexico or the United States.

  • More Media the Better to Reach Teen Males

    Studies show that teen males are consuming far less TV than they used to. To adapt, two TV networks that target the elusive demographic are using a mix of the Internet, wireless devices, and family-oriented offline events to get their attention.

  • Agencies

    Show Business: What Makes a Conference Worth Attending

    If you use conferences, meetings, or other events as a marketing vehicle, knowing the keys to a successful event is critical. The same is true if you can choose only one or two events a year to attend.

  • Sony’s Six Steps to Keeping Up with the Customer Experience

    “The customer experience is continually moving,” noted Mike Fasula, the chief marketing officer for Sony Electronics, during a session at eTail 2005 in Philadelphia earlier this month. For Sony, ensuring that the company keeps pace with the continual movement is a six-step process.