Chief Marketer Staff
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Agencies
E-Zine Helps Readers Weather the Storm
Planalytics launched its first e-mail newsletter, Flashweather, in 2002. The goal? To educate companies on how the weather affected their business, and to create awareness for its own products and services.
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Agencies
More Than Your Mother’s Dry Cleaner
When appearances count, readers can count on Appearance Plus Cleaners, the e-mail newsletter sent by one of Cincinnati’s largest dry cleaners.
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Agencies
How to Find an E-Mail Service Provider
Every firm sending e-mail newsletters and marketing messages wants to make them more deliverable—to get them into the recipient’s mailbox, yes, but just as importantly to get them past the spam filters and junk folders now in use by many Internet service providers (ISPs) and into that all-important inbox. Many turn to e-mail service providers.
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Agencies
An E-Zine Deliverability Checklist
Having trouble getting your e-zines delivered? Here are some pointers from Return Path on how to avoid being blocked by the ISPs.
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Agencies
Retailers Fail Subscriber Confirmation Test
Retailers still don’t get it.
Almost 60% fail to send a confirmation message after customers register for e-mail newsletters or marketing programs, according to a study by Silverpop. -
Agencies
Experian Settles with FTC Over Credit-Report Marketing
Credit giant Experian has settled government charges that one of its online units, ConsumerInfo.com, duped consumers into buying credit-monitoring services by failing to adequately disclose the terms of its free-trial offer of credit reports, the Federal Trade Commission said yesterday.
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Hotel Chain Uses Data to Pamper Its Guests
What more can a hotel chain do for guests beyond providing them with fabled castles and secluded lodges in 44 locations?
Ask Fairmont Hotels & Resorts. It offers a higher level of personalized service through its Fairmont President’s Club.
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DHL Launches Parcel Shipping to Asia
DHL Smart & GlobalMail has begun offering a postal parcel shipping option for e-commerce and mail-order shipping to Asia
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Internet Sales Boost JCPenney’s Fortunes
J.C. Penney Co. reported $4.12 billion in sales during second quarter 2005, a 5.4% increase from second quarter 2004. The Plano, TX-based retailer