Chief Marketer Staff
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Agencies
Former AOL Worker Gets 15 Months for Selling E-Mail Addresses
A former computer engineer for America Online was sentenced yesterday to 15 months in prison for stealing 92 million screen names and e-mail addresses and selling them to an unsolicited bulk e-mail marketer.
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Email
Domain Registrations Rise 28% in Q2: Verisign
Total Internet domain name registrations reached an all-time high of 82.9 million for the second quarter, up 28% from last year and 8% over the past quarter according to VeriSign Inc.
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DMA Names CARE Nonprofit of Year
The Direct Marketing Association Nonprofit Federation (DMANF) has named international relief organization CARE as its 2005 Nonprofit Organization of the Year.
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Agencies
FTC Charges Marketer with DR Employment Scam
The Federal Trade Commission has charged an employment-opportunity scammer and his three companies with using newspaper classified ads with toll-free 800 numbers to market a fraudulent U.S. Postal Service employment program.
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NutriSystem Chooses AT&T for Web Services
NutriSystem Inc. has chosen AT&T to provide data and voice networking, Web hosting and managed Internet services.
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Letters to the Editor
“Capital One did a very nice (and likely expensive) package that included a man’s paper wallet filled with letters and a brochure touting lower interest rates and the customer service they offer – as much as I dislike credit card offers, I have to admit to not only opening it but being a little impressed with their effort.”
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Agencies
Zipcar Goes Extra Mile with E-mail Newsletter
What does Matt Malloy have to do to get you out of that car today? According to the vice president of marketing for Zipcar, an up-and-coming car-sharing service, all it really takes is good word of mouth, a highly automated online system, and an e-mail newsletter full of engaging content.
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