Chief Marketer Staff
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Mobile Marketing: Is It Really the Next Big Thing?
You’ve probably read recently that mobile marketing is next big thing. More than one executive, seeing the cell phone as the key to a portable, omnipresent one-to-one relationship, has called it the “most powerful marketing tool in history.” That day may come, but make no mistake: We’re not there yet–not even close.
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Agencies
Exclusive Survey Results: What Makes a Conference Worthwhile?
As promised, here are the results from CHIEF MARKETER’s exclusive survey on what makes a conference worth your time and money.
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J. Crew to Launch Discount Web Site
J. Crew Group Inc. plans to launch a new Web site by the end of the year. The site, Jcrewfactory.com, is aimed at shoppers seeking marked-down merchandise, the company said in its most recent S-1 filing with the Securities and Exchange Commission.
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Sher Steps Down as Primis Chair
Robert K. Sher, one of the co-founders of the Primis Marketing Group, has relinquished his role as the company
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Agencies
J. Crew to Launch Discount Web Site
J. Crew Group Inc. plans to launch a new Web site by the end of the year. The site, Jcrewfactory.com, is aimed at shoppers seeking marked-down merchandise, the company said in its most recent S-1 filing with the Securities and Exchange Commission.
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Redcats USA Moves Fulfillment Center to Massachusetts
Redcats USA, a cataloger, is shifting one of its clothing catalog divisions from France to Taunton, MA where all customer orders will be filled
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Redcats USA Moves Fulfillment Center to Massachusetts
Redcats USA, a cataloger, is shifting one of its clothing catalog divisions from France to Taunton, MA where all customer orders will be filled.
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Audio Book Club Relaunches in Digital Format
MediaBay Inc. has relaunched its Audio Book Club as a digital shopping hub. It now offers its more than 2.5 million customers audio book content through digital downloads and online orders.
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Agencies
Audio Book Club Returns in Digital Format
MediaBay Inc. has relaunched its Audio Book Club as a digital shopping hub. It now offers its more than 2.5 million customers audio book content through digital downloads and online orders.