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Chief Marketer Staff

  • Agency Expects to Surpass $30 Million Mark

    Interactive promotion agency ePrize has projected it will generate more than $30 million sales this year.

  • FemOne Reports $1.8 Million in Sales

    FemOne Inc. reported $1.8 million in net sales for the quarter that ended June 30, up from $262,540 for the same quarter last year; reflecting substantial increases in direct response TV sales and higher direct marketing sales generated by its BIOPRO Technology division.

  • Blue Mountain Sells Teleservices Contracts

    The Canadian firm Guest-Tek Interactive Entertainment Ltd. has acquired contracts to provide teleservices customer support for Blue Mountain Networks, a hotel industry network services firm based in Suwanee, GA.

  • Agencies

    AOL Sweeps Tied To Goods Seized From Spammer

    America Online thanked members for reporting spam— warned potential spammers— a sweepstakes that awarded property seized from a spammer as prizes. The AOL Spammer’s Gold Sweepstakes wrapped up Friday and awarded a grand prize of about $85,000 worth of …

  • Beverage Companies Support Restricting School Soda Sales

    Some beverage companies say they are on board to move forward with changes, recommended last week by the American Beverage Association, to restrict the sale of soda in school vending machines. Pepsi-Cola North America, the $4 billion beverage unit of …

  • Mail Stream: A Report on Incoming Direct Mail

    MacMall Mails Podutopia Catalog MacMall, “The #1 Apple Direct Reseller,” recently mailed a new specialty book that highlights the company’s signature collection of iPods and accessories. Entitled Podutopia, the catalog features FM transmitters, …

  • Listline e-Newsletter 08/22/05

    Consumers who use online White and Yellow pages directories are named on
    the 411 E-Directory Assistance list. More than 2.8 million postal and
    matching e-mail addresses are available.

  • Loose Cannon: Clause by Clause, With Claws Out

    August is a slow month for celebrations, so perhaps readers could join me in using the following announcement, released last week by Federal Trade Commission chair Deborah Platt Majoras, as a reason to raise a glass or two.

  • McKinsey: Some Online Marketers Still Don’t Get It

    Any marketer who has sat in a meeting and heard three executives articulate three diverse strategies might understand what McKinsey & Co. is getting at in a recent report that criticizes marketers who fail to figure out how they fit into the world of e-commerce.

  • It’s True: Comparisons Really Are Odious

    Cervantes was onto something when he wrote “all comparisons are odious.” According to research from professors at Stamford Graduate School of Business and Rice University, promoting a comparison in your marketing materials is asking for trouble.