Chief Marketer Staff

• Agencies

  Do I Need This Tonight?

  IT WAS TOO EASY. Since there hasn’t been much else on TV this summer, my husband and I have found ourselves watching way too many reality shows. Three

• In Praise of Promotion

  2005 PRO Awards finalists Brands played hard this year on the street, online, on film. Pop cans became cell phones; TV tie-ins launched burgers and roadsters.

• Agencies

  Thrills From a Latvian Law Firm

  IF YOU’RE OLD ENOUGH TO REMEMBER WHAT WE FONDLY (AND erroneously) refer to as kinder, gentler times, you remember when television commercials were like

• Agencies

  This Space Reserved

  A display of sparkling new cars parked in the aisles of the local shopping mall is nothing new. But Cadillac is putting a fresh spin on an old idea by

• Agencies

  Here Come the Registries Again

  If The Federal Trade Commission says a national do-not-e-mail registry is unworkable and poses a major security threat to consumers using it, it stands

• Agencies

  The True Price

  MANY ORGANIZATIONS that start a marketing-literature management program make decisions based primarily on unit costs. After all, the easiest way to judge

• Agencies

  Tylenol Misses Chance to Help Consumers and Sales

  CUTE IS NOT ENOUGH. Sure, there’s lots of good print ads out there. But there are too many that make neither a case for the product or service, nor a

• premiums and incentives – linens and things sponsor

  The dollar still reigns as the No. 1 most popular type of consumer and
  employee incentive, according to PROMO’s second annual Premium & Incentives Study.

• Listline e-Newsletter 09/01/05

  Greatlists.com has been named to manage the list portfolio of
  Brainbench, an employment testing, assessment and certification services firm. The largest file Brainbench International Job Skills Certification Seekers offers more than 1 million e-mail addresses.

• Frito-Lay CMO Stephen Quinn Heads to Wal-Mart

  Stephen Quinn, the chief marketing officer for Frito-Lay, Inc. North America, has resigned his post to become the senior VP-marketing at Wal-Mart. His new position begins Sept. 12. At Wal-Mart, he will be responsible for marketing strategy, planning, …