Chief Marketer Staff
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Agencies
This Space Reserved
A display of sparkling new cars parked in the aisles of the local shopping mall is nothing new. But Cadillac is putting a fresh spin on an old idea by
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Agencies
Here Come the Registries Again
If The Federal Trade Commission says a national do-not-e-mail registry is unworkable and poses a major security threat to consumers using it, it stands
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Junked Food
FOOD MARKETERS AND LEGISLATORS have each zeroed in on kids marketing in an effort to cut obesity among children. It’s a one-two effort that could change
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Agencies
Getting Their Kicks
ESPN Deportes is giving Latino sports fans in the U.S. 10 million reasons and then some to tune in to its cable TV and radio networks and read its magazine.
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Who’s in charge here?
In his 1906 novel The Jungle, Upton Sinclair portrayed the underbelly of the American food chain of the time. In addition to becoming a best-seller, this
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Agencies
Writing the Wrongs
MARKETING COPYWRITERS, mind your modifiers! Take a lesson from the Ottawa furniture store that sent out a Mother’s Day flier advertising Soft Stools for
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Agencies
Camping Out
The fun and games may have ended at summer camp, but for marketers the work is just beginning. Big-name brands, including Hasbro and Nickelodeon, are
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Agencies
No Feel Appeal? No Problem
HANDMADE CARPETS ARE nobody’s pick for an e-commerce sure thing. For one thing, they vary in color and design from piece to piece because they’re hand-woven
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Agencies
Can Web Cure Drug Marketing Ills?
PHARMACEUTICAL COMPANIES are taking flak on several fronts for the direct-to-consumer (DTC) advertising they’ve been doing for the last several years.