Chief Marketer Staff
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Agencies
Do I Need This Tonight?
IT WAS TOO EASY. Since there hasn’t been much else on TV this summer, my husband and I have found ourselves watching way too many reality shows. Three
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Agencies
Writing the Wrongs
MARKETING COPYWRITERS, mind your modifiers! Take a lesson from the Ottawa furniture store that sent out a Mother’s Day flier advertising Soft Stools for
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Agencies
Chain Uses Data to Pamper Guests
WHAT MORE CAN A HOTEL chain do for guests beyond providing them with fabled castles and secluded lodges in 44 locations? Ask Fairmont Hotels & Resorts.
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Agencies
Can Web Cure Drug Marketing Ills?
PHARMACEUTICAL COMPANIES are taking flak on several fronts for the direct-to-consumer (DTC) advertising they’ve been doing for the last several years.
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Agencies
Hiding in Our Rooms
GAS IS EXPENSIVE, TRAFFIC IS TERRIBLE, THE MOVIE theaters show only junk, parks are overcrowded, and going almost anywhere seems to cost more than you
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PROMO Xtra
Excerpts from our e-newsletter 8/17 Sears, Roebuck and Co. will consolidate its reported $640 million advertising account for Sears and its private-label
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Agencies
Q&A: Sampling Sense
First-hand experience of a product can dramatically impact a consumer’s purchase intent of a brand. We asked folks at top agencies (drawn from the PROMO
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Agencies
A New Buying Cycle for Christmas
Online retailers, fearing the Santa Claus may not make it through airport security lines this December, will be stepping up their holiday marketing. They’ll