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Chief Marketer Staff

  • Pitney Bowes to Acquire Firstlogic

    Pitney Bowes Inc. will acquire all of the remaining outstanding shares of Firstlogic for approximately $50.3 million, excluding cash and debt.

  • August Sales Hot for Many DMers

    August sales were up for many direct marketers posting monthly results on Thursday, with the exception of Sharper Image, which again showed a downturn.

  • MRA Launches Blog to Assist Colleagues in Storm Area

    The Marketing Research Association (MRA) has launched a Researcher-to-Researcher Relief Assistance Blog to aid any marketing and research professionals that have been affected by Hurricane Katrina

  • Letters to the Editor

    I think it’s great that the list business is doing the right thing for our clients by omitting the Hurricane zips on list orders at no charge.

  • Agencies

    Camping Out

    The fun and games may have ended at summer camp, but for marketers the work is just beginning. Big-name brands, including Hasbro and Nickelodeon, are

  • Agencies

    No Feel Appeal? No Problem

    HANDMADE CARPETS ARE nobody’s pick for an e-commerce sure thing. For one thing, they vary in color and design from piece to piece because they’re hand-woven

  • The Meal Deal

    The average American consumed the equivalent of 558 cans of carbonated soft drinks in 2004. That’s slightly over 1.5 12-ounce cans per person, per day

  • Agencies

    The True Price

    MANY ORGANIZATIONS that start a marketing-literature management program make decisions based primarily on unit costs. After all, the easiest way to judge

  • Agencies

    Tylenol Misses Chance to Help Consumers and Sales

    CUTE IS NOT ENOUGH. Sure, there’s lots of good print ads out there. But there are too many that make neither a case for the product or service, nor a

  • Agencies

    E-tailers Feel the Burn on Fraud

    WHEN CUSTOMERS ALLEGE that their credit cards have been used fraudulently, retailers not issuing banks or card processors pay the lion’s share of the