Chief Marketer Staff
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Agencies
Yahoo! Accused of Hosting Phishing Sites
Yahoo! has been accused of hosting thousands of phishing sites by U.K.-based spam-blocking non-profit Spamhaus.
The news comes amid an effort by giant e-mail box providers, such as Yahoo!, Microsoft, and AOL, to prod marketers and other e-mail senders to authenticate their outbound messages in order to fight, among other things, phishing.
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Digital
“Eyes,” Not ROI, Used to Evaluate Search Engine Employee Performance
More marketers use traffic generated and position in search engine results than sales and return on investment when evaluating search employee performance, according to a new study.
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DM Sales Boost Quarter as Alloy Prepares Delia’s Spinoff
Alloy Inc., a Generation Y media and marketing firm, generated $89.2 million during the second quarter, up from $81.9 million a year ago. The New York-based company cut its net loss from $11.2 million to $3.1 million during the same period.
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Agencies
Sage Group Hires New CRM Chief
The Sage Group, plc, a London-based business software firm, has hired Dave Batt to serve as its general manager of global customer relationship management.
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Wisconsin DMA to Offer Data U. Programs
The Wisconsin Direct Marketing Association has begun offering Data University
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News Briefs
COCA-COLA NORTH AMERICA: has inked a deal with Bally Total Fitness to sell its products at about 400 club locations across the country. WARNER BROS. CONSUMER PRODUCTS: has signed a long-term licensing agreement with the Union of European Football …
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Letters to the Editor
Letters in response to “Loose Cannon: The Kindness of Strangers”
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Listline e-Newsletter 09/07/05
ConsumerBase LLC appointed Estee Marketing Group Inc. to manage two lists of Hispanic and Spanish-speaking consumers. The Hispanic file
consists of more than 9.3 million buyers and prospects from the last 12 months. These individuals recently purchased or inquired about cell phones, insurance, home mortgages, equity loans or refinanced their home. -
Agencies
CBS Places Chevy Impala Logos in Primetime Line-Up
In a spin on product placement, CBS is using a new form of technology to feature the Chevrolet Impala logo in five primetime shows this month, and is supporting the effort with a car give-away each night of the promotion. Starting Sept. 19, the …