* ConsumerBase Hispanic Consumers
* Lead Pile
* The Week Magazine Enhanced
* Working Mother Internet Subscribers
* Stock Alert Trading Systems
* Networked Health Programs
* Firstmark K-12 Teachers/College Faculty
* Neiman Marcus
LISTS UNDER NEW MANAGEMENT
ConsumerBase Hispanic Consumers
ConsumerBase LLC appointed Estee Marketing Group Inc. to manage two lists of Hispanic and Spanish-speaking consumers. The Hispanic file consists of more than 9.3 million buyers and prospects from the last 12 months. These individuals recently purchased or inquired about cell phones, insurance, home mortgages, equity loans or refinanced their home. Separate segments with only buyers are available. The second list focuses on a similar audience of 1.2 million Spanish-speaking buyers and prospects from the last 12 months and offers more than 1 million e-mail addresses. 21st Century Marketing Inc. previously managed these files, formerly known as the Spanish Shoppers E-mail ConsumerBase and Spanish Shoppers ConsumerBase.
Selections: Age, Catholic, presence of children, child’s age/gender, donors, electronics, homeowners, income, books, religion, travel, lifestyle, demographic
Price: $80/M to $100/M (postal files); $125/M (e-mail file)
Contact: Estee MarketingGroup Inc., Deana Burrett at 914-235-7080, ext. 16 or dburrett@esteemarketing.com
NEW LISTS
Lead Pile
More than 1.8 million names from the last 12 months are available on this file from lead-generation Web site Leadpile.com. Many list segments are available, such as Payday Leads, Mortgage Leads, Debt Consolidation, and Credit Repair and Education.
Selections: Income, homeowners, age, gender, state/SCF/ZIP
Price: $105/M
Contact: Interactive Marketing Solutions, Dave Ruelas at 845-624-1155 or daver@intmktgsolutions.com and Chris Meehan at 845-624-1155 or chrism@intmktgsolutions.com
The Week Magazine Enhanced
Dennis Publishing Ltd. is offering an enhanced list of 502,526 subscribers to newsmagazine The Week. It includes such consumer demographic data from Acxiom as age, income, purchase and lifestyle behavior.
Selections: Hotlines, adult’s/child’s age ranges, presence of children, adult’s/child’s gender, number of children, income ranges, lifestyle, mail order buyers, donors, religion, ethnicity, state/SCF/ZIP
Price: $115/M
Contact: Lake Group Media Inc., Belkys Reyes at 914-925-2406 or Belkys.Reyes@LakeGroupMedia.com
Working Mother Internet Subscribers
Working Mother Media Inc.’s file of Internet-generated postal subscribers to Working Mother magazine identifies 87,802. Forty-six percent of those listed have two or more children. Subscribers’ median age is 37, average annual household income $57,763.
Selections: Monthly hotline, paid, source, state/SCF/ZIP
Price: $95/M
Contact: Direct Media Inc., Peggy O’Keefe at 203-532-3760 or pokeefe@directmedia.com
Stock Alert Trading Systems
Names of investors who paid $99 for Intelligent Stock Trading software are listed on Stock Alert Trading Systems. Some 54,121 buyers from the last 12 months are identified, plus 1,956 Canadians. Direct mail and the Internet are the sources.
Selections: None
Price: $150/M
Contact: MetaResponse Group Inc., Dorothy Laudano at 954-360-0644, ext. 202 or dlaudano@metaresponse.com and Star Ursillo at 954-360-0644, ext. 213 or sursillo@metaresponse.com
Networked Health Programs
The Networked Programs file names 427,359 members who qualify for discounts at doctor’s offices and national retail chains that sell medications. The average age of those listed is 38 and typical yearly income is $45,000.
Selections: Monthly hotline, income, renter/homeowner, gender, product, state/SCF/ZIP
Price: $100/M
Contact: Offers in the Mail, Tony Monaco at 877-624-5478 or AM@offersinthemail.com
NEW COMPILED LISTS
Firstmark K-12 Teachers/College Faculty
MKTG Services’ database is the source for the Firstmark K-12 Teachers and Administrators and Firstmark College and University Faculty lists, naming 2.6 million and 900,000, respectively. Home addresses and telephone numbers are available.
Selections: Grade/subject taught, chair or teacher, two- or four-year college, graduate level, public/private, ethnic college, enrollment, state/SCF/ZIP
Price: $70/M (K-12 teachers); $100/M (college faculty)
Contact: Firstmark Inc., Mike Pomerantz at 603-726-4800 or mike@firstmark.com
SPECIALS!
Neiman Marcus
A $10/M discount off the base price is available for tests of various Neiman Marcus lists, including a file of 386,000 catalog buyers. Orders must be received before Nov. 1. Contact ALC Data Management, Marianne DiLoreto at 609-580-5226 or mariannediloreto@alc.com
