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Chief Marketer Staff

  • VW Shifts All Marketing to Crispin, Porter

    Volkwagen of America will move its promotions and below-the-line account to Crispin, Porter & Bogusky as part of the abrupt shift of its advertising account to the Miami agency from Arnold Worldwide, Boston, late last week without a review. Arnold has …

  • Agencies

    Epsilon, Bigfoot Team Up in E-Mail CRM Wars

    Loyalty marketing firm Alliance Data Systems Corp.’s Epsilon unit has acquired e-mail service provider Bigfoot for $120 million.

  • Digital

    Google, Geico Settle on Trademark Search Gripe

    A long-running legal dispute over Google’s ability to sell sponsored listings that use trademarked terms has ended with an out-of-court settlement with auto insurer Geico.

  • Agencies

    Audible and Bookspan Launch Audio Download Service

    Audible Inc. and Bookspan have teamed up to launch a cobranded, digital spoken audio download service.

  • QVC Sells Over 45,000 Pins to Help Hurricane Relief

    Home shopping network QVC received more than 45,000 orders in 49 minutes for a pin designed to raise money to help the American Red Cross with Hurricane Katrina relief efforts.

  • Agencies

    Mallette Named CFO of Quebecor World

    Quebecor World Inc. has appointed Jacques Mallette as executive vice president and chief financial officer.

  • Letters to the Editor

    Thanks for your article about New Orleans. I think that your call to action is right on the mark.

  • Listline e-Newsletter 09/09/05

    Streamline Publishing Inc. has released the subscription list for Plein
    Air magazine. This title targeting fine art collectors and artists has
    13,856 subscribers. Sixty-four percent of those listed have reportedly
    purchased art in the past year.

  • Arc Formalizes Landsberg’s Leadership

    Arc Worldwide has put President Marc Landsberg in charge of the $98 million agency and named Andrew Edwards president of Arc Europe, Middle East and Africa. Landsberg, a Leo Burnett USA veteran who’s been with Arc just over a year, took the reins at Arc …

  • Agencies

    MasterCard Sweeps Gives Tailgaters Priceless Experience

    Leveraging its sponsorship of 25 teams in the National Football League, MasterCard International yesterday launched a sweepstakes that gives 30 lucky fans the tailgate party of a lifetime. Winners of the Priceless Game Day Experience will host nine of …