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Chief Marketer Staff

  • Verizon Puts Message on Chinese Take Out Containers

    Verizon has gone into the take-out business. Its latest promotion covers the exterior of boldly-colored Chinese take-out cartons handed out to consumers at restaurants in dozens of markets across the U.S. The multi-colored container touts Verizon’s …

  • Big Bucks Go to Launch New Vodka in the U.S.

    A $3 million party last night on New York’s Liberty Island celebrated the launch of a new vodka in the U.S., delivered direct from the liquor’s roots, Russia. A 43-year old Russian, Roustam Tariko, made himself a billionaire selling his Russian Standard …

  • Agencies

    NBC Grants ‘Three Wishes’ To Promote New Series

    NBC will soon play the role of fairy godmother to boost viewership of its new fall series Three Wishes. During the week of Sept. 12, the network will travel to 15 markets and grant Three Wishes— at various retailers and one at a local charity in each …

  • Agencies

    Nonprofits Raise Hurricane Relief Funds

    As was the case with last winter’s tsunami, several charities almost
    immediately began raising money online to help victims of Hurricane Katrina in New
    Orleans and other affected areas.

  • Listline e-Newsletter 09/08/05

    Ascend Media has launched a group of lists from its medical, dental and
    allied healthcare divisions. Lists for nine medical journals, four
    dental journals and 17 healthcare publications are available.

  • Agencies

    Slipknot Cries Foul Over Burger King’s Coq Roq

    Heavy Metal band Slipknot has filed a cease and desist order against Burger King Corp. and its ad agency Crispin Porter + Bogusky as an attempt to remove a TV spot from the airwaves. Last month, the Iowa-based band filed the letter against the QSR, …

  • WB Network, Yahoo Partners For Webisode Promo

    The WB Television Network is giving consumers a sneak peak at the network’s new drama, Supernatural, online. Consumers in the U.S. can log on to Yahoo TV to see the Supernatural Web cast in its entirety at TV.yahoo.com through Sept. 12. The …

  • Chivas Searches for Editor to Span the Globe

    Chivas Regal Scotch Whisky is back, once again searching for editors to span the world and document unique experiences that will be compiled into a branded guide book and promoted through p.r. The adventurers are given $50,000 each to cover travel …

  • DR Ad Spending Hits $2.96 Billion in First Half: TNS

    (Direct Newsline)— response advertising expenditures totaled $2.96 billion during the first half of 2005, up 19.9% from $2.5 billion last year, according to market research firm TNS Media Intelligence. Spending on Internet advertising totaled $3.96 …

  • Agencies

    Xbox, Mountain Dew Tour Colleges

    Microsoft Corp.’s Xbox, Pepsico’s Mountain Dew and a handful of videogame makers hit the road today with the Game Live on Xbox college tour. The tour hits 25 campuses with a pavilion of gaming stations and a suite of new games for students to sample. …