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Chief Marketer Staff

  • E-mail Outpulls Catalogs for DMer Web Sites

    E-mail outscored catalogs as a motivation to bring shoppers to a direct marketer

  • Nielsen Web Metrics Adds Cookies to Panels

    Nielsen// NetRatings, which has built its reputation in Internet audience measurement via consumer panel data, announced Friday that it will introduce a solution that combines that panel data with measurements taken at the Web site using cookies deposited on visitors’ browsers.

  • MetaResponse Lands Motley Fool Lists

    MetaReponse Group has been named manager for the Motley Fool account, including exclusive management of The Motley Fool suite of investment newsletters.

  • Ritz Interactive Files Initial Public Offering

    Ritz Interactive, which operates a network of e-commerce Web sites offering digital photo equipment and boating accessories, filed papers for an initial public offering of common stock on Friday.

  • Arthur Blank Offers Multi-Function Cards

    Card marketing solutions provider Arthur Blank & Co. introduced a new multi-function card on Friday, combining joint marketing programs with multi-application promotional campaigns.

  • Agencies

    Loose Cannon: Farewell, My Segmenter (A Sam Chaid Mystery)

    Two of the bigger cheeses ever to hail from Lynchburg, TN are Mr. Jerry Falwell and Mr. Jack Daniels. I was closing up one night and planning a social call to the one far more interested in pickling my liver than preserving my soul when I was saved – not that I wanted to be – by a dame walking into my office.

    “Are you Sam Chaid?” she asked.

    I was, and still am, even if the lettering on my front door says The Segmentation Shamus.

  • Brand Names: What’s Hot, What’s Not

    As Romeo and Juliet well knew, there’s plenty in a name. That’s why Golden Stream Quality Foods changed its moniker to Harmony Foods—a move that was voted “best switch to a friendlier corporate name”

  • Email

    Quick Tips for Improving E-mail Deliverability

    With all the talk about the numerous sender authentication protocols, it’s easy to overlook some basic actions that can help improve your e-mail deliverability. A new white paper from e-mail services provider Silverpop, “Deliverability: What the Pros Already Know,” calls attention to some of these basics

  • How NHL Kept Its Sponsors Despite a Strike

    Even before the National Hockey League locked out its players out for the 2004-05 season, it kept its valued sponsors up to speed with its collective bargaining agreement contract negations with its players.

  • Allstate Hits College Football’s Goalpost Nets

    Over Labor Day Weekend, college-football fans watching games on ESPN and ABC got a not-so-subliminal message before each field goal or point-after touchdown attempt: “You’re in good hands with Allstate.”