Chief Marketer Staff
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Carat Merges Interactive and DM Units
Carat Interactive has changed its name to Carat Fusion. This follows the merger of Carat’s interactive digital marketing unit and its direct response marketing agency Carat Direct.
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George Wiedemann Joins Harte-Hanks
George S. Wiedemann has been appointed to the newly created position of managing director for direct marketing at Harte-Hanks Inc. Wiedemann was formerly president and CEO of the loyalty marketing firm Rewards Network; president and CEO of the e-mail marketing firm Responsys; and chairman and CEO of Grey Direct.
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Agencies
Letters to the Editor
Letters in response to Loose Cannon: Farewell, My Segmenter (A Sam Chaid Mystery), Direct Newsline, Sept. 12, 2005
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Mail Stream: A Report on Incoming Direct Mail
1-800-Buy-Rack Uses Classic B-to-B Incentives The commercial shelving and storage seller 1-800-Buy Rack mailed two summer catalogs that offer multiple incentives designed to encourage large orders. These incentives include two classic …
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Mail Stream: A Report on Incoming Direct Mail
1-800-Buy-Rack Uses Classic B-to-B Incentives The commercial shelving and storage seller 1-800-Buy Rack mailed two summer catalogs that offer multiple incentives designed to encourage large orders. These incentives include two classic …
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Fidelity Partners with Paul McCartney
Fidelity Investments will sponsor Paul McCartney’s 11-week tour as part of its marketing partnership with the singer. McCartney will appear in a TV spot that broke Sept. 8 as part of Fidelity’s “Smart Move” ad campaign, and McCartney will lend his name …
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Listline e-Newsletter 09/12/05
Trinity Direct has been chosen to oversee the New Oxford Review file.
This magazine for Roman Catholics has 12,500 active subscribers. Another
13,049 former subscribers are available. -
Katrina Relief: Do Good Deeds Make Good Publicity?
Companies whose hold on the public’s good graces is a bit more tenuous face a risk of appearing self-serving
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Agencies
ESPN Extends Brand into Retail
ESPN’s consumer brands division is making an aggressive push this holiday season to extend its brand into retail as a means of strengthening its hold on the hearts and minds of millions of teen and young-adult men.
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Fathom Offers Comprehensive Digital Ad Data Service
Search engine marketing firm Fathom Online today announced the launch of a new data solutions business unit aimed at helping online advertisers and agencies better manage their digital marketing campaigns.