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Chief Marketer Staff

  • TV Guide Counts Down New Look Via Sweeps

    TV Guide is giving itself a whole new look and fans a chance to celebrate with an online sweepstakes that awards a chance to visit TV show sets and meet some of the top stars.

  • Agencies

    K.Hall Designs Smells Success in E-Marketing

    Kelley Hall-Barr did not realize she was a direct marketer until recently. Actually, she only reluctantly acknowledges being a retailer, despite owning and operating a storefront in St. Louis. She thinks of her company, K. Hall Designs (www.khalldesigns.com), as a wholesale business. This is a lady in one serious state of denial.

  • Agencies

    Building Your Brand Through Consistency

    Let’s face it, every organization wants a great brand, one that exemplifies the corporation’s best qualities and makes every customer want to purchase their products or services. But what is a brand and how can you use it to effectively convey the right message to your customers?

  • Agencies

    Getting the Most Out of Your Convention Experience

    With DMA05 but a month away, Direct Tips asked Grant A. Johnson, head of Johnson Direct, Brookfield, WI, for tips on how to work a convention so that the convention works for you. Johnson’s agency is one that plugs itself as aggressively and innovatively as it plugs its clients, which include GE, Humana, and Microsoft, among others. Johnson shared his thoughts on how to effectively network and get the most out of your annual conference experience

  • Agencies

    RedEnvelope Offers Something New—Content

    RedEnvelope tried something new when it launched Inside The Box, an e-mail newsletter, in August. Veering from the obvious, the multi-channel marketer decided to focus not on products but on advice.

  • Agencies

    Infiniti Dealer uses E-zines to Keep Customers Informed

    Years ago, when it came to the car buying process, dealers felt like they were the one behind the wheel. Most customers relied on them for information about what vehicles best suited their needs.

  • Agencies

    Publicist Serves Clients and PR Pros with E-Zine

    Have you ever felt like you were talking to the wind? Publicist Shannon Cherry aims to change that with her e-newsletter, Be Heard Solutions.

  • Agencies

    Don’t Forget About E-Zine Footers

    The footer, the text that appears beneath the actual newsletter content, is the best place for administrative messaging and CAN-SPAM compliance, but it also offers a great opportunity to continue to sell your products and services and to reinforce your branding.

  • Listline e-Newsletter 09/13/05

    MetaResponse Group Inc. has been tapped to manage the Motley Fool Stock
    Advisor list of nearly 100,000 investors. Those listed are identified as
    either active, trial or former subscribers.

  • VW Shifts All Marketing to Crispin Porter from Arnold

    Volkwagen of America will move its promotions and below-the-line assignments to Crispin Porter + Bogusky as part of the abrupt shift of its advertising account to the Miami agency from Arnold Worldwide, Boston. VW didn’t conduct a review before deciding …