* Motley Fool Stock Advisor
* International Fund for Pet Welfare U.K.
* Envoy Magazine
* Business Magazine Network
* Satellite TV Subscribers
* Jackpot Vending
* Starcrest PIPs
* Newport News
LISTS UNDER NEW MANAGEMENT
Motley Fool Stock Advisor
MetaResponse Group Inc. has been tapped to manage the Motley Fool Stock Advisor list of nearly 100,000 investors. Those listed are identified as either active, trial or former subscribers. Individuals paid $150 to receive print and electronic newsletters about stock investing. The major source (90%) is direct mail. Phillips Publishing previously managed this file. Several other new Motley Fool lists are planned for launch in coming weeks.
Selections: Gender, state/SCF
Price: $150/M (base)
Contact: MetaResponse Group Inc., Dorothy Laudano at 954-360-0644, ext. 202 or dlaudano@metaresponse.com and Star Ursillo at 954-360-0644, ext. 213 or sursillo@metaresponse.com
International Fund for Pet Welfare U.K.
Macromark Inc. now manages the International Fund for Pet Welfare U.K. file, naming 134,000 donors from the last 12 months. These men (20%) and women (80%) contributed to various animal-related causes in the United Kingdom. Many bought products for animals. Direct mail is the source. List Services Corp. was the former list manager.
Selections: Hotlines, gender
Price: $150/M
Contact: Macromark Inc., Bill Ochs at 845-230-6332 or bill@macromark.com
Envoy Magazine
Envoy Communications Inc. named Trinity Direct to oversee Envoy magazine’s 8,667-name subscriber list. This religious publication targets Roman Catholics. Cross Lists was the previous manager.
Selections: State/SCF/ZIP
Price: $125/M
Contact: Trinity Direct LLC, Joy Jacobs at 973-283-3600 or joyj@trinitydirect.net
NEW LISTS
Business Magazine Network
Subscribers to various business-to-business magazines are identified on the Business Magazine Network files. There are 386,646 names on the postal list and more than 1.5 million e-mail addresses on the e-mail file; both are Internet-generated. Those listed answered questionnaires to qualify for subscriptions to various controlled-circulation publications.
Selections: Industry, job function/title
Price: $100/M (postal file); $150/M (e-mail file)
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or jay@worldata.com
Satellite TV Subscribers
Cyber Marketing Group has a list of 350,844 satellite TV subscribers. (The full name of the file is 866-Sat.com Satellite Dish TV.) The cost of subscriptions average $58 per month. Subs’ average yearly income is $38,000. No telemarketing is allowed. The Internet is the source.
Selections: Ethnicity, gender, income, lifestyle, monthly hotline, TV subscribers, two-, three-, four-receiver systems, DVD club members, video games, C and D counties, state/SCF/ZIP
Price: $120/M
Contact: Media Source Solutions Inc., Mike Simonov at 954-788-0213 or mike@mediasourcesolutions.com
Jackpot Vending
This is a list of 13,651 opportunity seekers who bought books about the vending machine business. These individuals (90% of them men) paid $45 per book. The source is a Web site, which generated traffic with postcard mailings, search engines and space advertising.
Selections: Quarterly hotline, state/SCF/ZIP
Price: $110/M
Contact: SanMar Associates Inc., Maryl Bogge at 201-262-7340 or maryl@sanmarassociates.com
NEWLY MANAGED INSERT MEDIA
Starcrest PIPs
Starcrest Products of California Inc. has chosen List Process Management Inc. to oversee its flagship Starcrest package insert program. Roughly 3 million packages are shipped annually for this program, which formerly was managed by MKTG Services. Five additional PIPs will be launched by Starcrest: Signatures, Traditions, Handsome Rewards, Make Life Easier and Gavilans. The annual projections for these programs’ shipments range from 200,000 to more than 1.2 million. Approvals for insert size requirements and data card releases are pending.
Price: $49/M (all programs)
Contact: List Process Management Inc., Margaret Raven Ginns at 941-927-8259 or mrglistprocess@aol.com and Janet Antolin at 212-517-8550, ext. 13 or jalp@listprocesscompany.com
NEW SELECTS
Newport News
A Bible devotional readership interest select has become available on the Newport News women’s apparel catalog buyers list. This is in addition to a religion affiliation selection that was introduced in May. More than 1.7 million buyers from the last 12 months are available.
Additional selections: Dollar amount spent (ranges), hotlines, cash buyers, clearance merchandise, credit card, deferred credit, gender, last purchases, multibuyers, product, single purchase, state/SCF/ZIP
Sample usage: Aerosoles, Alloy, Alsac St. Jude, Bookspan, Carabella, Chadwick’s, Columbia House, Figi’s Catalog, Fingerhut Corp., Frederick’s of Hollywood, La Redoute, Lillian Vernon Corp., Ramada Plaza Resorts, Venus Swimwear
Price: $105/M
Contact: Millard Group Inc., Lynn Wallis at 603-924-9262, ext. 2438 or lwallis@millard.com and Liz Pereira at 603-924-9262, ext.2581 or lpereira@millard.com
