Chief Marketer Staff, Author at Chief Marketer

GM Ends Employee Discount Program

All good things must come to end. For General Motors Corp., includes its employee discount incentive, which ends Sept. 30. “It was a successful program for us,” GM spokeswoman Deborah Silverman said. “What we’ve learned is that our customers really …

Agencies

P&I Postscripts

PROFORMA: Cleveland, OH, has four new owners and two owner acquisitions: The new owners are: Henry and Joan Dinneen, Proforma First, Tulsa, OK; Mark Losiak, Proforma Sonic Business Solutions, Minooka, IL; Greg Stefanowski, Proforma NS Print, Newtown, …

Live From Shop.org: Esther Dyson Says Blogs Overhyped

Blogs get way too much press and should only be used by companies under the right circumstances, said Esther Dyson, editor-at-large of CNET Networks, during her opening keynote presentation here Tuesday.

Live From Shop.org: New Shopping Cart Aims to Fight ‘Checkout Abandonment’

E-commerce technology start-up Allurent introduced its first product here yesterday, a rich media shopping cart aimed at reducing the number people who abandon purchases during checkout.

Live from Shop.org: Retail E-Mail Lacks Creativity, Says Silverpop

Most merchants fail to take advantage of the technology and creative potential available in e-mail marketing, according to e-mail service provider Silverpop.

IMergent Misses Filing Deadline

IMergent Inc. will miss its deadline for filing form 10K for fiscal year 2005 with the Securities and Exchange Commission. The firm said it could not complete the restatement and related audits of fiscal years 2002, 2003, 2004 and the first three quarters of fiscal 2005. The original deadline was Sept. 13.