Chief Marketer Staff, Author at Chief Marketer

DMers on an M&A Roll

Direct marketing mergers and acquisitions hit a record $18.3 billion in the first half of this year, a 30% increase over the same period in 2004, according

Agencies

USPS Plays It Close to the Vest

The U.S. Postal Service’s financial picture has been looking pretty good. There’s no doubt the postmaster general has done a yeoman’s job in keeping a

Agencies

Sizing Up Prospects

Bill Gates, CEO of Apple ComputerDan Rather, anchorman for Fox News Michael Jackson, honorary president of Boys Town USA. All bad matches, wouldn’t you

Agencies

Self-Promotion by Jake

BEFORE TALKING ABOUT Jake Steinfeld’s new book I’ve Seen a Lot of Famous People Naked, and They’ve Got Nothing on You! I should note two personal connections

Agencies

Inaction Threatens E-mail Authentication

As Microsoft’s November deadline for e-mailers to authenticate messages sent through its servers draws nearer, pressure is mounting on firms to take action.

Listline e-Newsletter 09/15/05

Mail Marketing Inc. has been named to manage several lists in the equine
market, including the American Livestock Supply Inc. and Equine Journal
lists, with 156,672 buyers and 33,773 subscribers respectively.

Agencies

Brands Flock to The Apprentice ‘Stewart-Style’

Random House has signed on as the first task sponsor of NBC’s anticipated The Apprentice: Martha Stewart, with a team of marketers following close behind, according to a show spokesman. Similar to the original Apprentice starring Donald Trump, …

Agencies

Twentieth Television Puts $8 Million Toward Bernie Mac Promo

To boost the off-net launch of the hit comedy series The Bernie Mac Show, Twentieth Television has kicked off a $7 million to $8 million marketing campaign with a sweepstakes offering consumers a chance to win a wireless Hewlett Packard Pavilion …

P&G to Sell SpinBrush Unit for up to $100 Million

Procter & Gamble is selling its SpinBrush battery toothbrush brand to Church & Dwight Co., the maker of Arm & Hammer baking soda, for as much as $100 million. The deal comes after European antitrust regulators approved P&G’s planned $57 billion purchase …

Agencies

Burger King Searches for a Court King Via Basketball Tournament

Burger King Corp. is hitting the streets to crown a new “king” in basketball as part of a 15-college tournament tour. Burger King, with Kenny “The Jet” Smith, has launched the King of The Courts, a 3-on-3 basketball tournament that is traveling to 15 …