Chief Marketer Staff

• Agencies

  Looking Ahead At The Consumer Of 2030

  The very idea of a loyalty program assumes that customers will stick around for a while. While few marketers, save perhaps for mortgage lenders, are considering what customers will be like 20 years down the road, there are trends today which will shape the business environment of tomorrow, according to Kelly Hlavinka, managing partner at Colloquy.

  Such predictions come with caveats. Short-range disruptive trends are harder to predict, so accept that Hlavinka won

• Quality vs. Quantity: Sustainable Social Media Strategy

  A client recently told me they wanted 500,000 “Fans” on Facebook by the end of the year. When I asked them why, they just looked at me blankly. When I pushed, they just hemmed and hawed—ending up mumbling something like

• Make List Datacards More Useful

  As a list person for 25 years, it’s my job to sift through the multitudes of datacards that could be appropriate for each client. I serve smaller clients who don’t have mammoth test budgets and so the margin for error is small.

• Mitsubishi Finds New Ways to Reach the “M-Gen”

  Mitsubishi is adding “surprising venues” to its roster of tried and true events to encounter a smaller, more targeted group of potential customers whose lifestyles

• Euro RSCG Acquires Istanbul Agency Project House

  Euro RSCG Worldwide has acquired Turkish digital agency Project House for an undisclosed sum.

• NaturallyCurly.com Acquires CurlyNikki.com

  NaturallyCurly.com, an online marketer and social network for people with curly hair, has acquired CurlyNikki.com, a similar company.

• Email

  Why and How to Index Email Metrics

  How to index email metrics so that you can recognize and act on the success and failure of subsets within your entire database

• Source Marketing Acquires Think 360

  Marketing services agency Source Marketing has acquired Think 360, Inc., an integrated marketing agency founded in 2001 that includes health and wellness subsidiary Antidote 360

• News Brief-Bravo

  Bravo: held the “Top Chef Just Desserts Day” yesterday, offering free desserts samples at local bakeries and retailers to promote the premiere of, “Top Chef Just Desserts”

• Safeway “Lunchbox Winners” Campaign Inspired by Michelle Obama

  There was no doubt that Michelle Obama’s campaign “Let’s Move!” would inspire brand marketers. Safeway is one brand that has taken note launching the “Lunchbox Winners” campaign in 1,523 of its stores