Chief Marketer Staff, Author at Chief Marketer

Schick to Sponsor Spike TV Reality Series

Schick has signed as the main sponsor for a reality series set to debut on Spike TV next year. As part of its sponsorship, Schick’s best-selling Quattro razor will be integrated into the 10-episode series King of Vegas, with a weekly segment titled, …

Agencies

Marriott’s Glass Room Hosts Four-Day Party

Marriott gives New Yorkers a view of its new room design with four days of entertainment taking place on a Times Square billboard. The glass room, built atop the billboard, showcases new bedding and décor that’s rolling into Marriott Hotel and Resorts …

Quaker Promotes Marketing Chief to President

PepsiCo this week tapped Quaker Oats veteran Todd Magazine as president of its Quaker U.S. Foods division. Magazine had been VP-marketing for the division, overseeing strategic planning, brand equity work, channel strategy and consumer research. …

Harrah’s Hires NFL Marketing Exec for Partnership Marketing

Ty Stewart, a seven-year marketing exec for the National Football League, has joined Harrah’s Entertainment, Inc. as director of partnership marketing. His responsibilities include expansion of World Series of Poker sponsorship, licensing and …

Agencies

Event Agency Outfits Tour Vehicle for Katrina Recovery

Event marketing agency Next Marketing this week sends one of its tour vehicles to Mississippi to help the American Red Cross reunite families separated by Hurricane Katrina. The Atlanta-based agency outfitted the 53-foot trailer with a satellite …

Agencies

4Kids TV Partners With Chuck E. Cheese For Promo

4Kids TV has teamed up with Chuck E. Cheese Restaurants across the country to drive tune-in and awareness around the new season of 4Kids on Fox with a watch and win sweepstakes. Under the partnership, employees in 500 Chuck E. Cheese restaurants will …

Agencies

Strawberry Shortcake Brand Sweetens Malls Via Tour, Sweeps

The Strawberry Shortcake brand is out with a new promotion touting its Berry Princess line with a 10-city meet-and-greet character mall tour and sweepstakes that will treat one grand-prize winner and a guest as “princesses” for the day. Next month, …

Wendy’s Mueller Resigns As COO

Tom Mueller, president and COO of Wendy’s International, Inc. has resigned from his post. His resignation was effective on Monday. Mueller, who joined Wendy’s as senior VP-special projects in 1998 following a longstanding career with Burger King, led …

News Briefs

DOMINO’S PIZZA: is teaming up with ESPN and ABC Sports to sponsor Monday Night Football for the second year in a row. The sponsorship includes ads on the MNF broadcasts on ABC, promotional commercials airing on ABC and ESPN networks, a presence on …

Lorraine Gallaher, Co-Chair of the PMA Coupon Council, Dies

Lorraine Gallaher, an industry veteran and longtime member of the Promotion Marketing Association’s Coupon Council, died Sept. 16 at her home in Huntersville, NC. She was 50. She had been the director of marketing at Carolina Manufacturers Services, a …