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Chief Marketer Staff

  • Nickelodeon Ups Driscoll, Elchoness in Marketing Roles

    Nickelodeon has promoted Karen Driscoll as senior VP-marketing and strategic planning and Lauren Elchoness to VP-On-air and Off-channel promotions marketing, effective immediately. In her new role, Driscoll, formerly VP-Nickelodeon brand marketing, …

  • Agencies

    InfoUSA Investor Requests to See “Books and Records”

    Dolphin Limited Partnership, a Stamford, CT-based investment firm, has requested “books and records” pertaining to infoUSA’s activities, as well as those of its officers and directors. Dolphin holds 1.2 million shares, or around 2.2%, of the Omaha, NE-based data firm’s stock.

    InfoUSA CEO Vinod Gupta was unavailable for comment at deadline.

  • Digital

    Authors Guild Sues Google, Citing ‘Massive Copyright Infringement’

    The Authors Guild and some individual authors filed a class action suit yesterday in federal court in Manhattan against Google, alleging that its Google Library program is a massive copyright infringement at the expense of the rights of individual writers, the group said in a statement.

  • Agencies

    CompUSA’s new loyalty program engages SO/HO customers

    Dallas retailer CompUSA has launched CompUSA Network for Business, a loyalty program for the SO/HO market. It awards points at a rate of 13 for every dollar spent.

  • Agencies

    iKnowtion Names McGuirk VP of Behavioral Sciences

    iKnowtoin, a marketing and analytic consultancy, has promoted Michael McGuirk.

  • Agencies

    Letters to the Editor

    Letters in response to “Loose Cannon: Because They Can,” Direct Newsline, Sept. 19, 2005

  • Listline e-Newsletter 09/20/05

    CNET Networks Inc. has named Worldata to manage the TechRepublic lists,
    effective Oct. 1. The TechRepublic master file contains more than 1.2
    million postal names.

  • Kraft Curbs Kids Marketing Online, Commits $2MM to California

    Kraft Foods last week announced plans to trim online marketing to kids nationally, and committed $2 million to health initiatives in California. Kraft will pull products that don’t meet its “sensible solution” nutrition standards from its Web sites for …

  • Agencies

    Photo of Survivor Placement May Win Five Pontiacs

    Pontiac has once again partnered with a major TV show, this time, CBS’ hit show Survivor to showcase its new Pontiac Torrent SUV. Pontiac is the sole auto sponsor of the series. During the launch last Thursday night of Survivor Guatemala— Maya Empire, …

  • CARU to Strengthen Product Placement Guidelines

    The Children’s Advertising Review Council (CARU) has stepped up efforts to monitor and determine self-regulatory guidelines for new marketing tactics aimed at children such as paid product placement and advertising in electronic games. The National …