Chief Marketer Staff
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Matson Moves to Bluefly
Online fashion retailer Bluefly Inc., New York, has appointed Brad Matson as chief marketing officer. Matson comes to Bluefly from Spiegel Catalog, where he served as senior vice president of advertising and brand communications.
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Data & Analytics
Metrics for Marketing to Luxury Buyers
The rich really are different from the mass market–and companies had better treat them that way. That’s what Milton Pedraza, CEO of the New York-based Luxury Institute, says in introducing a set of metrics designed to measure how high-end customers feel about their experiences with the Louis Vuittons and Neiman-Marcuses of the world.
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Agencies
Getting Emotional: Why Segmentation Doesn’t Cut It
The simple purpose of market segmentation is to discover meaningful differences among a target audience. Unfortunately, most efforts at segmenting markets net vague categories cut up into artificial statistical markers.
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Listline e-Newsletter 09/23/05
The Center for Science in the Public Interest has chosen RMI Direct
Marketing Inc. as list manager. This appointment includes the Nutrition
Action Healthletter master file with 681,258 active subscribers and
various subfiles. -
Agencies
Loyalty Marketing Helps Best Buy Evolve Around Core Consumers
By scanning Reward Zone cards at the point of sale, Best Buy has collected purchase data and demographic research to help build a new customer-centric model and define its most profitable consumer segments.
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Mitsubishi: Forget Discounts, We’ll Give You Free Gas
As the Big Three’s deep discounting is winding down, Mitsubishi Motors North America is rolling out a program that rewards buyers of new 2005 model-year vehicles with a year’s worth of gasoline.
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Agencies
Pre-Rita, USPS Suspends Shipments into Several Texas Zips
In anticipation of expected level four Hurricane Rita, the Postal Service has suspended drop shipments in several areas along the Gulf Coast of Texas.
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Agencies
Online Shoppers Shrug Off Gap Shutdown
After closing its three major sites for an overhaul in late August, Gap Inc. is reportedly drawing more shoppers to the sites than it did before the shutdowns, even as it limits the number of visitors to its online stores.
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Agencies
Very Over, Jeeves: Mascot Gets His Walking Papers
Jeeves the search butler has heard his master’s voice, and it said: Hit the bricks. Reports from a Goldman Sachs investor conference in New York Wednesday say the long-time mascot of search engine Ask Jeeves will get his walking papers at some unspecified date.