Chief Marketer Staff, Author at Chief Marketer

Direct Mail Spending to Surge 7.5%: Report

Direct mail spending will grow by a robust 7.5% in 2005, according to a new report from Winterberry Group.

Steve Cone Weighs In on CRM

Steve Cone has never been shy about voicing his opinion. And that trait came in handy when we sat down with him to discuss his views on CRM.

Agencies

Lawson Streamlines Its Tech Support

Lawson Software has built a global business by providing clients with open-architecture software systems. But its technical support needed technical help. Surveys showed that client satisfaction had sunk to 85%, several percentage points lower than it should have been.

Agencies

Peppers and Rogers Answer the CRM Cynic

As much as we respect and admire Ray Schultz for his balanced perspective and genuine reportorial talent, we have to differ with a few of the points made in his recent critique of our new book, “Return on Customer: Creating Maximum Value From Your Scarcest Resource (“The CRM Cynic: Don and Martha ROC and Roll,” The CRM Loop, July 28, 2005).

Agencies

Rock Solid: Tips on Loyalty Marketing

The best way to build a successful program is to create a solid financial model that can measure projected return on investment before launch.

Agencies

Data Debris

Online IT buyers place heavy value on objective Web content when making their buying decisions, according to a survey from the CMO Council and KnowledgeStorm.

Brands Find New Life on eBay

Marketers searching for a new method to generate buzz about their wares are flocking to the one place that guarantees a captive audience and sells it all— More and more brands are turning to the world’s online marketplace to promote their products and …

Agencies

Gillette Dangles $1 Million for Pick of NASCAR Top Finishers

The Gillette Co. is offering up the chance of $1 million to the NASCAR fan who picks the correct finishing order of its sponsored racecar drivers called the Gillette Young Guns. Players can go to GilletteYoungGuns.com to register and find instructions …

Agencies

Journeys, Cingular Wireless Team for In-Store Promo, Sweeps

To help drive traffic to its teen apparel stores and better connect with Gen Y, Journeys has launched an in-store promotion with Cingular Wireless, giving consumers a chance to download exclusive ringtones and enter a sweepstakes for a chance to win a …

Agencies

Bluefly Names Matson CMO

Online retailer Bluefly hired Spiegel Catalog veteran Brad Matson as CMO. Matson will oversee all marketing and communications for Bluefly’s high-end apparel Web site. He had been senior VP-advertising and brand communications at Spiegel, where he …