* Nutrition Action Healthletter
* Sports Card Show Attendees
* Direct Marketing Association of Washington
* Financial IT Security
* HotProductOutlet.com
* Time Inc. Direct Mail Sold Hotline
* Collin Street Bakery Enhanced
* Open Enterprise Trends
* Short Cuts
LISTS UNDER NEW MANAGEMENT
Nutrition Action Healthletter
The Center for Science in the Public Interest has chosen RMI Direct Marketing Inc. as list manager. This appointment includes the Nutrition Action Healthletter master file with 681,258 active subscribers and various subfiles. Other files for example identify Catholic and Hispanic subscribers and lifestyle interests. The former list manager was Names in the News Inc.
Selections: Age, $15-plus donors, change of address, ethnicity, gender, gift givers, income, new-to-file, religion, renewals, state/SCF/ZIP
Sample usage: AARP, Agora Publications, Alzheimer’s Association, American Cancer Society, American Civil Liberties Union, American Direct Marketing Resources, Arthritis Foundation, Belvoir Publications, Consumers Union, Consumers Checkbook, Mayo Clinic, National Geographic Society, Newsweek, Public Citizen, Rodale Press, Sierra Club, TV Guide
Price: $100/M
Contact: RMI Direct Marketing Inc., Siobhan Caragine at 203-825-4618 or scaragine@rmidirect.com and Catherine Ryan at 203-825-4632 or cryan@rmidirect.com
Sports Card Show Attendees
VentureDirect Worldwide has been tapped to manage the Sport Card Show Attendees list. It names more than 2.6 million individuals who paid to $10 to $20 to attend sports collectible shows across the nation. This file is comprised of young men and boys. The source is point-of-purchase. Coastal Direct Marketing Solutions previously managed this file.
Selections: Monthly hotline, age, gender, state/SCF/ZIP
Price: $70/M
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or nliddane@ven.com
Direct Marketing Association of Washington
The Direct Marketing Association of Washington has appointed MGI Lists as its list manager. The regional association has 1,098 members. Pinnacle List Co. was the prior list manager.
Selections: state/SCF
Sample usage: Advertising Age, Johns Hopkins University, Smith Lithograph
Price: $200 (entire file)
Contact: MGI Lists, Carlos Mabry at 800-899-4420, ext. 393 or cmabry@mgilists.com
NEW LISTS
Financial IT Security
SourceMedia Inc. has introduced postal and e-mail lists from Financial IT Security magazine, with 65,993 and 26,583 records, respectively. The magazine reaches CEOs, information technology managers and other high level executives.
Selections: Job title/function, business/industry type, gender, telephone numbers, state/SCF/ZIP
Price: $225/M (postal file); $325/M (e-mail file)
Contact: Edith Roman Associates Inc., Kevin Collopy at 800-223-2194, ext. 684 or kevin.collopy@edithroman.com (postal file) and Frank Cipolla at 800-409-4443, ext. 832 or frank.cipolla@epostdirect.com (e-mail file)
HotProductOutlet.com
A list of men and women who made purchases from HotProductsOutlet.com has come on the market. The inaugural count is 8,744. Products sold include toys and skin creams and car battery jump starters.
Selections: Hotline, recency, gender, state/SCF/ZIP
Price: $110/M
Contact: LH Management Division, Leon Henry Inc., Debra Goldstein at 914-285-3456 or debrag@leonhenryinc.com
Time Inc. Direct Mail Sold Hotline
A one-month hotline file comprised of subscribers to Time Inc., Time4Media and the Parenting Group magazines has been assembled. Those listed responded to a non-sweepstakes direct mail offer. The count is 249,027 for the Time Inc. Direct Mail Sold Hotline. This file includes subscribers from such titles as Babytalk, Business 2.0, Entertainment Weekly, Essence, InStyle, Money, People and Sports Illustrated, among other titles. More than 300 selects are available including demographic and lifestyle interests.
Selections: Hotlines, age, income, gender, lifestyle, source, state/SCF/ZIP
Price: $90/M
Contact: Millard Group Inc., Christopher Goodwin at 603-924-9262, ext. 2125 or cgoodwin@millard.com
NEW SELECTS
Collin Street Bakery Enhanced
More selections have been added to the Collin Street Bakery Enhanced file. These new selects include seniors, buyers with children, Baby Boomers, fitness and exercise, cooking enthusiasts and computer owners. The overall count is 486,592.
Additional selections: Dollar amount spent (ranges), gender, gift/personal use, multibuyers, hotlines, state/SCF/ZIP
Price: $95/M
Contact: ALC Data Management, Rob Odri at 609-580-2783 or rob.odri@alc.com
Open Enterprise Trends
Enterprise Developers News LLC now offers selections for company size, revenue ranges and SIC codes on the Open Enterprise Trends magazine subscribers file. There are 50,611 postal and 48,298 e-mail addresses available. This title targets information technology executives including CIOs and senior developers.
Additional selections: state/SCF
Price: $185/M (postal file); $275/M (e-mail file)
Contact: Bethesda List Center Inc., John Rucker at 301-986-1455, ext. 25 or jrucker@bethesda-list.com
IN THE NEWS
Short Cuts
A title select is no longer offered on the Magazine Subscribers of America list, managed by Macromark Inc.
