* Katrina Donors Opt-in E-mail
* Business Development Journal Attendees
* Raceline Direct
* Mega 55-plus Seniors
* Altima Online Survey
* Sandwich Generation
* ASCE List Segments
* Alliant Launches List Scoring Service
* David Galvan Named VP at infoUSA
NEW LISTS
Katrina Donors Opt-in E-mail
E-mail addresses from various charities and national disaster relief organizations have been assembled on the Katrina Donors Opt-in E-mail file. Some 7 million donors are available. Another segment offers 2 million donors who contributed more than $1,000.
Selections: Age, gender, occupation, income, marital status, presence of children, city, state
Price: $200/M
Contact: Rich List Co., Leslie Mandel at 631-537-3068 or Leslie_Mandel@yahoo.com
Business Development Journal Attendees
Contractor Marketing Inc. has introduced Business Development Journal Conference and Seminar Attendees postal and e-mail files. Each universe contains 73,625 attendees. These files are comprised of corporate level executives involved in the architectural, engineering or construction industries. The sources are direct mail or e-mail.
Selections: Business/industry type, job function/title, number of employees, sales volume, state/SCF/ZIP
Price: $200/M (postal file); $250/M (e-mail file)
Contact: ALC Data Management, Tom McCulloh at 914-524-5238 or tom.mcculloh@alc.com
Raceline Direct
Raceline Direct has released its list of catalog customers. There are 37,212 buyers of NASCAR licensed general merchandise available from the last 12 months. The average buyer is 40 with a $75,000 income. The average unit of sale was $70.
Selections: Dollar amount spent, hotlines, gender, multibuyers, state/SCF/ZIP
Price: $95/M
Contact: Millard Group Inc., Lynn Wallis at 603-924-9262, ext. 2438 or Lwallis@millard.com and Liz Pereira at 603-924-9262, ext. 2581 or Lpereira@millard.com
Mega 55-plus Seniors
Monthly hotlines of new movers, new mail order buyers, new credit card issues and other data have been combined to build the Mega 55-plus Seniors file with 875,297 names. Additional segments organized by age ranges are available. The sources include direct mail, telemarketing and the Internet.
Selections: Gender, age, income, homeowner, length of residence, mortgage amount, mail order buyer type, direct mail donor, state/SCF/ZIP
Price: $85/M
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or nliddane@ven.com
Altima Online Survey
More than 17.4 million e-mail addresses are available on the Altima Online Survey list. This file identifies individuals who responded to a progression of online surveys, allowing for specific lifestyle and interest segmentation. Buyers and inquirers are included in this file. Besides the Internet other sources are telemarketing and direct mail.
Selections: Lifestyle, gender, age, state/SCF/ZIP
Price: $115/M to $240/M (depending on quantity)
Contact: Bulls Eye Marketing Inc., Julio Rodriguez at 201-770-9000 or Julio@bulls-eyemarketing.com
Sandwich Generation
More than 5.1 million households reportedly concerned with the responsibilities of caring for teenage children and elder parents or grandparents are listed on the Sandwich Generation list. Most of these individuals are 45 to 55 with a $50,000 median income. The sources include direct mail and, direct response TV, retail and the Internet, with psychographics, census, modeled, new mover and other data.
Selections: Gender, age, income, homeowners, pet owners, music interest by type, sweepstakes entrants, travelers, investors, book buyers, donors, multi channel shoppers, home decorating, upscale/premium cardholder, gift buyers, teenage children, state/SCF/ZIP
Price: $45/M
Contact: Focus USA, Lori Collins at 603-635-1842 or Lori@focus-usa-1.com
ASCE List Segments
Six breakout “institute” list segments have been developed from the American Society of Civil Engineers master file The largest is the Environmental and Water Resources Engineering Institute of ASCE file with 20,895 active members. Construction, architectural, structural engineering, transportation and development and Geo-Institute segments are available. These counts range from 6,030 to 19,133.
Selections: Position type, household income, age, ethnicity, gender, home/business address, state/SCF/ZIP
Price: $165/M
Contact: Infocus Marketing Inc., Jeff Wimbish at 800-708-5478, ext. 3263 or jwimbish@infocusnet.com
IN THE NEWS
Alliant Launches List Scoring Service
Alliant Cooperative Data Solutions LLC has introduced PerformanceSelect, a new list data matching and scoring service. It can be used for ranking payment and response probabilities, using Alliant’s behavioral data derived from information maintained on more than 110 million consumers.
David Galvan Named VP at infoUSA
David Galvan has been appointed senior vice president of business development at infoUSA, effective Oct. 1. Galvan was formerly director of business development at Yahoo Inc.
