Chief Marketer Staff

• DM Sales to Hit $1.85 Trillion: Report

  Direct marketing in the United States will generate $1.85 trillion in 2005, seven percent of the country’s $26 trillion total sales, according to a new study released by the Direct Marketing Association.

• Agencies

  ASPCA Kicks Off $1 Million+ Rebranding Effort

  The American Society for the Prevention of Cruelty to Animals (ASPCA) is kicking off an over $1 million rebranding effort Oct. 1 with outdoor and print advertising in the New York metro area.

• Live from the Mo Show: Mobile Usage on the Rise

  (Promo) The use of mobile devices as part of integrated marketing programs is on the rise, driven by the increasing penetration of cell phones in the U.S.

• Listline e-Newsletter 09/29/05

  Mail Marketing Inc. has assumed management of the GaelSong catalog
  customer list. It names 52,333 buyers of Celtic-theme products,
  including jewelry, collectibles, apparel and books.

• Live from the Mo Show: New Orleans on the Rebound

  If you won a trip to New Orleans as a motivational award or promotional prize, or if you had a meeting or convention scheduled for the area, it’s going to be quite a while before the Crescent City is fully open for business. The popular areas associated …

• Kellogg, DreamWorks Sign Global Deal

  Kellogg Co. and DreamWorks Animation next year will begin a promotional alliance pairing DreamWorks’ films with Kellogg’s full portfolio worldwide. The multi-year partnership— first multi-picture deal between Kellogg and DreamWorks— Kellogg exclusive …

• The Glenlivet Tees Up Tour

  The Glenlivet Scotch brings a taste of Scotland to five U.S. cities this fall with a traveling golf course. The Glenlivet City Links tour sets up an indoor, 10,000 square-foot, nine-hole course for two weeks each in Boston, Chicago, San Francisco and …

• Frito-Lay Promotes DeVuono, Kumar to Tighten Integration

  Frito-Lay’s promotion this week of two marketing execs lays the groundwork for more account-specific marketing and tighter integration of all brand communications. Frito-Lay named Lora DeVuono group VP-brand marketing and advertising, overseeing …

• Big Idea Rolls Out Promos For VeggieTales Home Video Release

  Big Idea, Inc. is backing the upcoming release of the latest VeggieTales episode with a host of promotions targeting children and adults. To generate buzz over the Nov. 1 DVD and VHS release of VeggieTales: Lord of the Beans, Big Idea (a …

• Viacom Television Adds Ad Content to CBS Web Sites Via CoolSavings

  Viacom Television Stations Digital Media Group has partnered with online couponer CoolSavings to bring advertisers’ offers and printable coupons to newly designed CBS station Web sites as part of its “Always On” digital media initiative.