Chief Marketer Staff, Author at Chief Marketer

Live from the Mo Show: Amex Debuts New Multi-Merchant Cards

Multi-merchant stored-value cards are the hot trend, aligning groups of strong brands to deliver maximum exposure for the brands and flexibility to the consumer, all packaged in a wallet-sized card. American Express is extending its line of …

News Briefs

PROCTER & GAMBLE: has signed Pampers Baby Dry as a sponsor of Sesame Street and Plaza Sesamo for a year, through September and December 2006 for each show, respectively. As an underwriter, Pampers gets on-air visibility; it’ll extend its sponsorship on …

Agencies

State of the Union

The latest figures released this past Monday by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) underline the growing trend of marketers spending more of their total advertising budgets online. Online advertising…

Live from the Mo Show: Leveraging Mobile in Integrated Promos

The use of mobile devices as one component in an integrated marketing program is on the rise, driven by the increasing penetration of cell phones in the U.S. There are about 190 million U.S. mobile phone subscribers and 98% of those wireless devices are …

Agencies

Mortgage Company Settles Information Security Charges: FTC

Superior Mortgage Corp., a lender with 40 branch offices in 10 states and multiple Web sites, has agreed to settle Federal Trade Commission charges that it violated federal law by failing to provide reasonable security for sensitive customer data and falsely claiming that it encrypted data submitted online.

Nurun to Acquire China Interactive

Nurun Inc., a Canadian online marketing services firm, has signed a letter of intent to acquire China Interactive.

Broadband Studies Conflict

Forty two percent of American homes have broadband access to the Internet, a 16% increase from the beginning of the year, according to a report from Nielsen//NetRatings that somewhat contradicts an earlier report from The Pew Internet & American Life Project.