Chief Marketer Staff
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Agencies
Pepsi Adds Movie Clips to In-theater Trivia Program
PepsiCo is putting a new spin on its in-theater movie trivia program by adding visual content via a marketing partnership with Screenlife LLC, the creator
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Agencies
Phishing Hits Banks
THERE’S GOOD NEWS AND BAD NEWS FOR BANKS ABOUT phishing, the scam in which identity thieves masquerading as trusted companies send out e-mail to induce
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Agencies
Rock Solid
WHEN BUILDING A house, you can proceed one of two ways: You can carefully lay out your home’s design on a blueprint, consulting along the way with the
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Agencies
How to Keep Them Opted In
WANT TO HOLD on to your opt-ins? Then respect their channel preferences and learn how to take no for an answer. That’s the word from Ernan Roman, who
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Agencies
Dell Takes One Hell of a Blogging
Type the phrase Dell hell on Google and the world’s most popular search engine returns more than 2.4 million results. Type Dell sucks and almost 1.3 million
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The Seven Myths of Channel Integration
Many marketers resist integrating their customer communication efforts across online, offline, and retail sales channels. Why? They fail to see the value of integration or fear it muddies their message. Some believe it cannibalizes sales from one channel to another.
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Data & Analytics
Benefits of Supporting Gay Employees
Companies that support their gay and lesbian employees with health benefits comparable to those of their straight workers may reap greater brand loyalty, a new survey indicates.
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Listline e-Newsletter 09/30/05
Nearly 70,000 members and inquirers are named on the Heritage Outdoor
Sports club list. Eighty-three percent of these outdoors enthusiasts are
men between 34 and 60.