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Chief Marketer Staff

  • FTC Calls Do-Not-Call Registry a Success

    Two years after it was implemented, the national do-not-call registry is a huge success, according to a report issued by the Federal Trade Commission earlier this week.

  • FTC Charges Spyware Marketers

    The Federal Trade Commission has asked a U.S. District Court judge to halt an operation that secretly installed spyware and adware that could not be uninstalled by the consumers whose computers it infected.

  • Reebok Launches National Hockey League DM Effort

    Reebok has launched a direct mail online TV and campaign in all 30 markets with National Hockey League teams.

  • LiquidXS.com Taps Dialog Group

    LiquidXS.com has chosen Dialog Group Inc. as its interactive agency of record.

  • Financers Back Out of School Specialty Deal

    Bain Capital Partners’ acquisition of School Specialty, originally slated to close last month, has been put into doubt. A trio of financers–Banc of America Securities, JP Morgan Securities and Deutsche Bank Securities–that had agreed to provide $350 million in debt financing for the deal have backed out.

  • Digital

    Yahoo! Shopping’s Mobile Momentum

    There are about 200 million cell phones in use in the U.S. today, and the majority of those are capable of using the Internet. The major search engines, and some minor ones, have all shown they recognize that as a gateway to Web information, search will find a way onto the mobile phone someday. The big questions are, what search services will users want to use and pay for, and how far out ahead of this just-emerging market do the engines need to be?

  • Digital

    Fear of a Black Hat

    Ever wonder whether your Web site should take advantage of those offers to

  • Digital

    Holiday Search Tips from Some Magi

    It’s time once again to start preparing for “The Season”, the make-or-break home stretch for many retailers that begins on Black Friday and ends when the last FedEx truck leaves the dock on Christmas Eve. And those who sell online may be expecting a whopper this time around, according to at least one preliminary forecast.

  • Listline e-Newsletter 10/05/05

    PC Universe Inc. has released a list of 54,000 last-24-month customers
    who purchased computer products online. The average order was $350 for
    products such as printers, networking products, servers, laptop and
    notebook computers.

  • Agencies

    FUJIFILM EVENTS TIE TO HALLOWEEN, ZOOS AND PANDAS

    Fuji Photo Film USA is focusing on customers at places where picture taking is a national pastime: America’s zoos. Beginning this week, the company set up booths at 11 zoos across the country, each themed to tie into Halloween celebrations at the …