Chief Marketer Staff, Author at Chief Marketer

DOMINO’S BOOSTS MEATY PIZZA VIA MASTERCARD, COUCH PROMO

Domino’s Pizza has beefed up its pizza line-up with a new flavor— Steak Fanatic Pizza— a host of promotions to match the product. The Ann Arbor, MI-based company rolled out the Steak Fanatic Pizza last month to extend its pizza offerings to consumers. …

Agencies

WALLACE & GROMIT OPENS WITH PREMIUMS, ACTION FIGURES

DreamWorks Animation and Aardman Animation have launched a promotional and licensing program to support the Oct. 7 release of Wallace & GromitThe Curse of the Were-Rabbit. Burger King Corp. this week began rolling out eight collectible Wallace …

KODAK, NASCAR SELL DRIVER SNAPSHOTS

Eastman Kodak Co. takes another lap with NASCAR to promote Kodak Picture Maker kiosks at retail. Kodak is offering collectible photos of NASCAR stars for purchase at 22,000 Picture Maker kiosks nationally. Fans can buy up to 12 photos of retiring Rusty …

FOOD NETWORK FEEDS NEW APPETITES VIA CAMPAIGN

Hoping to broaden its appeal beyond the cooking basics, Food Network has launched its first-ever branding campaign trumpeting its daytime and primetime programming to fill consumers’ varying appetites. The network kicked off its new campaign Monday with …

News Brief

VENTURA ENTERTAINMENT ENTERPRISES: has named Gordon Prend senior VP-marketing. The position went into effect on Sept. 26. In his new role, Prend is responsible for marketing, publicity, creative services and strategic partnerships for both the company’s …

Agencies

INTEL GIVES INDY FILMMAKERS A MAGIC WAND

Intel Corp. is sponsoring an online film contest to support its home-entertainment technology. The Intel Indies Film Contest asks entrants to submit a short film that shows what they’d do with a magic wand. Grand prize is $25,000, as well as $20,000 …

Agencies

ValueAct Redoubles Acxiom Takeover Effort

ValueAct Capital, a once-rebuffed Acxiom takeover candidate, is making another run at the Little Rock, AR-based data firm. This time, however, ValueAct is coming at Acxiom with a potential CEO candidate and two potential board members well versed in the information industry, along with nearly 11% of Acxiom