Chief Marketer Staff

• LIVE FROM LICENSING INTERNATIONAL: BRANDING BY LIFESTYLE

  While branding is a tried and true concept, learning how to transform a brand into a “lifestyle” is all the rage. A lifestyle brand is more than just reaching consumers where they work and play, it’s about extending the brand to make it relevant to …

• 141 NAMES FARRELL CEO FOR NORTH AMERICA

  141 Worldwide has promoted Jay Farrell to North American CEO, a new post, overseeing eight offices including New York, Chicago and Toronto. Farrell also takes charge of 141 Boomerang (field and event marketing), 141 XM (interactive) and 141 Premiere …

• CIVIC TAPS SPENCER FOR MUNICIPAL MARKETING

  Civic Entertainment Group has hired Parke Spencer as president, a new post at the New York agency. Spencer will oversee Civic’s municipal marketing group, reporting to Co-CEOs Stuart Ruderfer and David Cohn. He took the post Oct. 3. He had been COO of …

• Agencies

  NESTLÉ CRUNCH HEADLINES NBA TV SPECIAL

  The popular candy bar, Nestlé Crunch, has headlined a special TV show tied to its long-term NBA partnership. The sponsored broadcast marks the first for an NBA sponsor. The Nestlé Crunch Hot Shots Camp aired yesterday on NBA TV but footage can also be …

• SCHOLASTIC BOOK CLUBS CREATES VP-MARKETING POST

  Scholastic Book Clubs has named Ann Marie Resnick to the newly created position of VP-marketing and promotion. Resnick will oversee the development and implementation of promotional and marketing programs and tactics for Scholastic Book Clubs’ 13 …

• CADILLAC REVS WEB SITE REDESIGN

  Cadillac this week launched a redesigned Web site, Cadillac.com, to support its 2006 model launches. The site uses video presentations by automotive engineers and simulated drives, personal assistants who answer questions, 360-degree views and animation …

• People in the News

  Jeffrey Soyk joined Eric Mower and Associates, Syracuse, NY, as an interactive designer. Elsewhere, in the agency’s Buffalo office, Sarah Quintal named associate copywriter, Michelle Hughson Mooney production manager and Valerie Bergeman promoted to …

• NEWS BRIEF

  LORILLARD TOBACCO CO.’S: motion to reargue its case against the American Legacy Foundation was denied this week. Lorillard’s 2002 suit argued that ALF’s “truth” campaign vilified Lorillard employees, thereby violating the 1998 Master Settlement …

• DMA UNVEILING NEW LOGO

  Get ready to say goodbye to the boxy old red, white and blue DMA logo. The Direct Marketing Association is expected to unveil a new logo at the DMA05 conference in Atlanta this month. The new logo is part of a major revamp that began in early summer of …

• Marketers Pleased With California Privacy Ruling

  Direct marketing and banking groups were pleased at Tuesday’s federal court ruling that struck down parts of California’s financial privacy law that required bank customers to get permission to use their data to market to affiliates.