Author

Chief Marketer Staff

  • Agencies

    What’s New is Old: An Answer to Peppers and Rogers

    In their rebuttal to the CRM Cynic, Peppers and Rogers wrote:
    We’ve been searching the academic and trade literature for two years and we haven’t found a single example. That’s why we maintain that Return on Customer is in fact that rarest of things in business—a truly new idea.” They should have checked Google.

  • Agencies

    Dell Takes One Hell of a Blogging

    Type the phrase “Dell hell” on Google and the world’s most popular search engine returns more than 2.4 million results. Type “Dell sucks” and almost 1.3 million results come back. Dude, Dell has a problem.

  • Agencies

    Data Debris

    What’s the hot new medium for marketers? Direct mail. Spending on the old workhorse will grow by 7.5% this year, according to a white paper released by Winterberry Group.

  • Agencies

    The CRM Cynic: Why Not Hire Geezers?

    Humana deserves a lot of credit for setting up a call center to serve elderly customers. All well and good. But I have one question. Has Humana thought of hiring seniors themselves to work in the call center?

  • Listline e-Newsletter 10/06/05

    Chilcutt Direct Marketing has been selected as list manager for Schnee’s
    Inc., a catalog and online marketer of boots and shoes. There are 5,617
    buyers from this year available, in addition to 9,239 buyers and 6,663
    inquirers from 2004.

  • T-MOBILE INKS $100 MILLION DEAL WITH NBA AND WNBA

    T-Mobile USA, Inc. has signed a multi-year $100 million marketing deal with the NBA and WNBA to become the Official Wireless Services Partner of both sports associations. The wide-reaching three-year agreement crosses all marketing channels of the NBA …

  • GOLF SUPERSTAR, MICHELLE WIE, SIGNS WITH NIKE/SONY

    Michelle Wie, the 15-year-old golf phenomenon, has inked a $20 million, four-year deal with Nike that will help catapult women’s golf into the limelight. She will be represented by the William Morris Agency, who said she has also agreed to a multi-year …

  • Sauder Replaces Holbrook At Zipatoni

    Karen Sauder has been promoted to president of Zipatoni, replacing Jim Holbrook on day-to-day oversight of the St. Louis-based agency. The promotion took effect Oct. 3.

  • LIVE FROM LICENSING INTERNATIONAL: 2004 SALES REACH $1.75 B

    Worldwide retail sales of licensed products rose by 1.5% to $175.3 billion in 2004. The figures, to be released this month by License!, are based on staff research and include art and publishing, brands and trademarks, licensed characters, …

  • LIVE FROM LICENSING INTERNATIONAL: KNOW THY CUSTOMER

    Tween and tween spending power is projected to hit $243 billion in 2007. But that’s nothing compared to the baby boomer generation. The spending power by baby-boomers is expected to grow 3.2% over the next five years, hitting $2.6 trillion in 2007. To …