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Chief Marketer Staff

  • Acquisition Leads Direct Mail Increase: Study

    Acquisition mailing made up 70% of the $52.5 billion marketers spent on direct mail during 2004, according to a new study. This is not because CRM has diminished in importance: Rather, marketers are becoming savvier in their ability to target messages to current customers, according to a new study. The overall trend in mail use is growth, however, and there is no sign of this abating.

  • Tourists Travel Web First, Then World: Report

    Thirty-five million Americans used Internet search engines to make travel plans in April 2005, according to a new study from comScore Networks, Yahoo! and interactive agency Media Contacts.

  • September Blows Hot and Cold for Retail Direct Sales

    At JCPenney Co. Inc., catalog and Internet sales growth lagged that of retail, increasingly only 0.4%, to 254 million, compared with comparable department store growth of 1.4%. The Plano, TX retailer anticipates flat sales for its direct operations in October, and a low-single-digit increase in comparable store sales.

  • R.R. Donnelley to Acquire Spencer Press

    R.R. Donnelley & Sons Co. will acquire Spencer Press Inc. for an undisclosed sum. The transaction is expected to close during the fourth quarter.

  • Merkle Acquires Domain Group

    Merkle has acquired the Domain Group, a direct-response fundraising agency.

  • I-Behavior Sponsors American Red Cross Blood Drive at DMA Annual

    I-Behavior, a database services firm, will sponsor an American Red Cross Blood Drive during the Direct Marketing Association

  • COKE HIRES OREGON FIRM FOR 2006 ADS

    The Coca-Cola Co. has hired an Oregon marketing firm to develop new ads for its trademark brand in North America next year. The firm, Wieden & Kennedy of Portland, OR, will develop ads for Coke in 2006. It currently works on Coca-Cola’s Powerade brand …

  • Judge Stops ‘Net Kiosk Operation, Following FTC Charges

    A U.S. district court judge has stopped the allegedly illegal practices of an Internet kiosk business opportunity and frozen the assets of the companies and their principals, following Federal Trade Commission charges that their income claims were deceptive and their location- assistance offers were false.

  • Agencies

    CDW Offers Personal Account Managers

    CDW has always been ahead of the curve. A traditional mail order company specializing in high-tech products, CDW started a Web site in 1995 and two years later offered online ordering. And it has since developed a multi-channel approach to serve its technically savvy customers.

  • Agencies

    Real Estate and Recipes: Quantum’s CRM Formula

    Those recipes hanging on the refrigerator for peach bread pudding and Grandma’s potato salad aren’t from an old family recipe book. Nope – they’re from your real estate agent. And he wouldn’t mind one bit if you passed them along because it’s his way of staying…InTouch.