Chief Marketer Staff

• Agencies

  Lessons from the Inbox: E-mail Preference Centers

  When you get to the point where you are offering multiple newsletters to your subscribers, consider creating an e-mail preference center, or a “Manage Your Subscriptions’ page

• Agencies

  Herschell Gordon Lewis on Newsletter Frequency

  Herschell Gordon Lewis knows a few things about keeping fannies in seats. He directed cult movie classics like “Blood Feast” and “The Gore Gore Girls,” then repeated that success as a direct mail copywriter. Here’s what he says about e-mail newsletters, and how to keep people opening them.

• Agencies

  What Banks Are Doing About Phishing

  There’s good news and bad news for banks about phishing, the scam in which identity thieves masquerading as trusted companies send out e-mail to induce recipients to click on a link, go to a Web page and give up their personal information.

• Agencies

  DM Firms Look to Hire: Survey

  A greater number of direct marketing companies anticipate hiring more workers this fall than at any time since 2001, according to a direct marketing employment survey.

• Donald P. Hinman Joins Allant

  Donald P. Hinman has joined Allant, a business intelligence services and data management firm based in Naperville, IL

• Agencies

  Vertis Launches Tools to Reach Hispanic Market

  Vertis, a targeted advertising firm based in Baltimore, has launched

• Agencies

  Shop.com Adds Two Execs

  Shop.com, a single-location shopping site, has appointed Karen Casella vice president of site design and Drew Green vice president of sales and merchant development.

• Primis Adds Two to Board

  Primis Marketing Group, Inc., an integrated information marketing solutions provider, has added Coy Clement and James (Jamie) Crouthamel to its board of directors.

• Agencies

  Cordia Communications Selects Donnelley Marketing for Customer Acquisition Strategy

  Cordia Communications has picked Donnelley Marketing, an infoUSA copany, to provide it with direct marketing information and services

• Letters to the Editor

  Letters in response to Loose Cannon: Advertising Week: The Missing Sessions, Direct Newsline, Oct. 11, 2005