Chief Marketer Staff
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Showtime Networks Launches Podcasts
In an effort to boost is subscriptions and showcase its programming, Showtime Networks is offering consumers free podcasts with stars and producers from some of its top programs. The promotion marks the first time a premium network has launched such a …
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Re: Loose Cannon: Advertising Week
During the last week of September, New York City was the host for Advertising Week 2005, a multi-venue conference. Featured sessions were largely filled with pomp and platitudes. A more realistic view of the industry might have included a few of the following.
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Agencies
Vampire Wear Targets Goth Market
For most people, Halloween comes but once a year. For Joanne Crockett, Halloween is a year-round affair, even during Christmas.
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Agencies
Web Site Keeps New Orleans Business Afloat
In the old days, if a small to mid-sized business was hit by a natural disaster like Hurricane Katrina, the owner was often fortunate if all he or she lost was the business. Nowadays, thanks to the Internet and e-commerce sites, small companies have a fighting chance to survive and recoup.
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Agencies
Big PR For Small DMers
Who needs public relations? Anyone in business, and small direct marketers are no exception.
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Mail Stream: A Report on Incoming Direct Mail
A Child’s Dream Come True Goes Full-Color The first full-color catalog from the family-owned and operated enterprise A Child’s Dream Come True features 32 pages of “Natural crafts, toys and more… To nurture the child’s sense for life and imagination.” …
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Listline e-Newsletter 10/11/05
Lake Group Media Inc. has been named list manager by iWon Inc., an
online loyalty marketing firm. Nearly 3 million names are available. -
Ryan Spin-off Forms $30 Million Catapult
Ryan Partnership has spun off its channel marketing division to form a sister agency, Catapult Marketing. The Westport, CT-based shop opened its doors Oct. 1 with 100 staffers and $30 million in billings— a third of the $100 million in billings that …
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Krispy Kreme To Fight Franchisee Lawsuit
Krispy Kreme Doughnuts, Inc. vowed last week to fight a lawsuit filed by its largest franchisee that accuses company executives of misappropriating marketing money and billing false charges. Richard Reinis and Roger Glickman, two partners in Great …