Chief Marketer Staff, Author at Chief Marketer

Amazon Joins Points.com Portal

Points International signed a deal with Amazon.com that lets Points.com members swap airline miles for Amazon products. Points.com is a reward management portal that lets members shop using points from loyalty programs to which they already belong. …

MasterCard Pitches PayPass as “Priceless”

MasterCard International is using a McDonald’s drive-through to tout its PayPass payment system. MasterCard broke a TV spot for PayPass last week as part of its Priceless ad campaign. The 30-second spot shows a McDonald’s drive-through customer fumbling …

Agencies

Grocers Grab Shopping Bag Premium

Grocers are giving shoppers a hand with an unusual premium: a bag handle. Grabb-It is a cardboard sleeve that slides over the top of a plastic grocery bag to stabilize the bag and make it easier to carry. Albertsons, Publix, Smiths and Price Chopper put …

Agencies

Shopfar.com Portal Dangles iTunes Rewards

Apple’s iTunes get another boost as rewards currency with the launch of shopping portal Shopfar.com. The site, which launched in the U.S. and U.K. last month, lets consumers earn iTunes downloads by shopping through the portal at hundreds of …

FSU Opens Hispanic Marketing Center

Florida State University has launched the first Hispanic marketing education program in the U.S. The school’s Center for Hispanic Marketing Communication offers a graduate certificate and undergraduate minor programs in Hispanic marketing. The center is …

Agencies

P&I Postscripts

AMERICAN EXPRESS: has launched a new loyalty card, the IN:LA Card, which gives Los Angeles-area consumers exclusive rewards at some of the city’s hottest restaurants, exclusive clubs, entertainment venues and cultural institutions. Card holders earn …

News Brief

COCA-COLA CO.: has introduced a new flavor to its Dasani Flavors line: Dasani Strawberry in both 20-ounce and six-pack half liter. The new flavor joins Dasani Raspberry and Dasani Lemon. The products have been on the market about eight months. …

Agencies

CDW Offers Something for Everybody

You wouldn’t send a special report on small business tax relief to government clients, would you? That’s why CDW, a technology solutions provider, sends out separate weekly e-newsletters—CDW for businesses, and CDW-G for government and education recipients.

Agencies

The Art and Science of E-Zines: An Interview with Todd Smart

Todd Smart has strong views on e-mail newsletters. As well he might, for his company, BeTuitive Marketing, specializes in helping clients build relationships through e-newsletters and blogs.

Agencies

Want High Open Rates? Send Your First Issue

It’s a familiar syndrome in the e-mail newsletter business. The first issue pulls a great open rate. Then the second issue goes out and the opens are in the lower double digits. Does this mean you have a turkey on your hands?