Chief Marketer Staff
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Live from DMA05: E-Mail Still Coming Through Broken, Says Silverpop
More companies are sending e-mail, particularly HTML e-mail, today than they were in 2002, but the percentage of messages with missing graphics or broken links has stayed relatively the same, according to a study released by e-mail service provider Silverpop at DMA05 in Atlanta on Saturday.
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Experian Buys PAI
Information powerhouse Experian has acquired Prediction Analytics Inc. (PAI), a provider of retail performance modeling, sales forecasting and site-location analytics.
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A VISUAL TAKE
I have to admit, I rarely do this kind of thing (respond to magazine columns). But I always have such a reaction to The Makeover Maven, and this time I am compelled to comment because I saw my boss reflected in some of Tom Collins’ words and it made me laugh. The two ads in the August issue are a good visual of the two of us!
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FACE IT, WE’RE ALL LAZY
I read Beth Negus Viveiros’
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Agencies
A Slowdown for Fast Connections
High-speed Internet use is still growing, but the early adapters appear to have adapted, and the laggards aren’t jumping on the bandwagon as quickly as
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Agencies
Sunset Your Modality, Please
DURING A RECENT INTERview, a high-level marketing agency executive said his company’s goal for a recent acquisition was to create an integrated marketing
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Agencies
Power of the Pen
Editor’s note: Herschell Gordon Lewis, Direct’s Curmudgeon-at-Large, is a copywriter renowned as an authority on the use of words. This is one of an occasional
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Agencies
LETTERS TO THE EDITOR
FACE IT, WE’RE ALL LAZY I read Beth Negus Viveiros’ Oh Bother! (Pushing the Envelope, August) while vigorously nodding my head in agreement. I thought
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Agencies
Wineries Scrub E-mail Addresses
THANKS TO E-MAIL LAWS IN Michigan and Utah, wine lovers in those states are having a tougher time learning about California wines. Fearing they could