Wineries Scrub E-mail Addresses

Posted on by Chief Marketer Staff

THANKS TO E-MAIL LAWS IN Michigan and Utah, wine lovers in those states are having a tougher time learning about California wines.

Fearing they could be sued by consumers for purported violations, some California wineries have started scrubbing their e-mail lists of addresses of anyone in those two states.

Utah’s so-called child protection e-mail registry was implemented in mid-August. Michigan’s has been held up because the law mistakenly put a ceiling on the price that’s too low to make a registry viable (Direct, Sept. 1).

Both allow registration of e-mail addresses and other

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