Chief Marketer Staff
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Agencies
Double Trouble
DON’T SAY WE DIDN’T WARN YOU. Direct magazine staffers will descend on Atlanta this week with two things on our minds: to serve up the dish in our show
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Agencies
DM Sales to Hit $1.85 Trillion
DIRECT MARKETING IN THE United States will generate $1.85 trillion in 2005, 7% of the country’s $26 trillion in total sales, according to a new report
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Agencies
Needed: A Leap of Faith
TWENTY YEARS AGO, IT WAS a radical idea that scared people: You’ll mail my list net-net so my rental income will go down. You’ll use my data and I won’t
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Agencies
Jeeves Gets the Boot
Jeeves, the longtime mascot of search engine Ask Jeeves, will soon get his walking papers. News of the butler’s booting came from Barry Diller, chairman
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Agencies
Monster’s Ad Short on Response-Building Elements
This Monster.com ad is one of those you have to really work at to figure out. As often happens, the copy down below in tiny art-director type is not bad,
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Agencies
Borders Uses Data to Boost Service
KEEPING 30 MILLION CUSTOMERS happy is a tall order. But Borders Group Inc. has taken on that challenge with information to back it up. Borders has been
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The Kindness of Strangers
Before Hurricane Katrina, 1504 was the worst room a traveler could get in any large New Orleans hotel. I know this from personal experience: During the
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Power of the Pen
Editor’s note: Herschell Gordon Lewis, Direct’s Curmudgeon-at-Large, is a copywriter renowned as an authority on the use of words. This is one of an occasional
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Agencies
Losing Track
THE TERM TOSSING YOUR COOKIES HAS NEVER HAD AN exactly positive connotation, but for marketers it’s becoming even more of an unsavory concept. Recent