Chief Marketer Staff, Author at Chief Marketer

10 Steps to Prepare Your Data for Direct Marketing

If your customer and prospect data aren’t accurate, trustworthy, and actionable, your direct marketing campaign is doomed, no matter how sterling every other aspect of it is. Happily, Highlands Ranch, CO-based database marketing company Dovetail has come up with a checklist

Agencies

Loose Cannon: Blogs, Briefly

Every time I hear the term “corporate blog,” a chill goes down my spine. To me, blogs represent the worst of everything in writing: Self-indulgence and lack of editing. This is doubly true of company-sponsored blogs: It’s hard to tell a supervisor his/her writing ain’t cutting it.

Agencies

Most-Redeemed Loyalty Reward: Gift Certificates

Once again, research shows that what consumers want and what they say they want are two different things. According to research conducted by Maritz Loyalty Marketing, consumers chose gift certificates over cash, merchandise, and travel rewards when trading in loyalty points built up on their bank-issued credit cards last year. But when signing up for credit-card loyalty programs

Sports Radio Boom a Boon to Marketers

Companies trying to reach men 25-54 are finding more opportunities in a newly competitive environment: all-sports radio formats.

WWE Fans Prove to Be Media Multitaskers

Apparently a significant portion of diehard wrestling fans like to surf the Web while watching Triple H and Hulk Hogan fight it out on television. To reach out to these media multitaskers—and provide additional opportunities for advertisers–World Wrestling Entertainment (WWE) made its “Monday Night Raw” program an interactive broadcast