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Chief Marketer Staff

  • West Marine Profit Plummets More than 70%

    Citing the effects of the string of recent hurricanes and high fuel prices in the U.S., boating supplies and accessories merchant West Marine yesterday reported that its profits for the third quarter of 2005 were $2 million, down approximately 71% from $6.9 million for the third quarter of 2004.

  • Deluxe Corp. Reports a $59 Million Revenue Drop

    Deluxe Corp., a marketer of personalized checks and other paper products, suffered a $59 million revenue falloff during the third quarter and expects fourth-quarter sales to be lower than forecast.

  • PC Connection Records Third-Quarter Sales Boost

    PC Connection, riding high on a 12.1% increase in government and education sales, has reported a 5.6% boost in third-quarter sales to $371.1 million.

  • Email

    Silverpop Springs Targetable RSS

    Silverpop has become the first major e-mail marketing service provider to jump into the RSS communication channel. The company announced a new service, RSSDirect, that will let marketers talk to their prospects via Really Simple Syndication (RSS) feeds.

  • Direct Marketers Gateway Merges with DMEF

    Direct Marketers Gateway Inc., a nonprofit group formerly known as Direct Marketing Day Foundation Inc. has merged with the Direct Marketing Educational Foundation. The deal includes the Lee Epstein Fund, an educational fund with $1.8 million on its books.

  • Agencies

    FTC Sues Canadian Telemarketer for Fraud

    A Canadian telemarketing is facing criminal and civil charges in the U.S. after allegedly bilking elderly consumers here.

  • Harte-Hanks Boosts Revenue and Profit

    Service vendor Harte-Hanks Inc. posted third-quarter revenue of $281.7 million, compared with $262.6 million for the same period in 2004.

  • Net Loss Grows at Martha Stewart’s DM Revenue Falls

    If analysts notice anything about Martha Stewart Living Omnimedia Inc.

  • Listline e-Newsletter 10/27/05

    Apprise Enthusiast Media LLC has appointed Statlistics as manager of the
    Action Pursuit Games, Inside Kung-Fu and Grappling Magazine lists.
    Action Pursuit covers paintball and has 13,470 subscribers.

  • Marketing Store Launches Hispanic Unit

    The Marketing Store Worldwide has added a Hispanic marketing division, The Marketing Bodega, with McDonald’s, Miller Brewing and Coca-Cola already on its client roster. At the same time, The Marketing Store has added George Pimentel and Derek Moore to …