Chief Marketer Staff

• Agencies

  Kahlua Taps Brand Integration Via New TV Series

  Kahlua has teamed up with Condé Nast Traveler and the Oxygen Network to push its coffee liqueur though a new TV show, Bring Home the Exotic. The five-part series lets viewers travel with a Condé Nast Traveler editor and a couple to exotic …

• Agencies

  Citigroup Hangs Mirrors Across Manhattan

  Citigroup’s Women & Co. division is bringing a little glam to guerilla marketing by posting mirrors in public places. The four-city effort puts hundreds of gilt-framed mirrors on city streets in New York, Los Angeles, San Francisco and Chicago. Captions …

• Wal-Mart, Kodak Reprise Wall of Honor

  Wal-Mart Stores and Eastman Kodak Co. will extend their annual Veteran’s Day Wall of Honor display with a tie-in to the Department of Defense. The Wall of Honor, now in its eighth year, lets Wal-Mart shoppers post photos of current or veteran military …

• Agencies

  Dick’s Sporting Goods Takes Apprentice Task In-Store

  Dick’s Sporting Goods is taking its upcoming task on The Apprentice to a store near you. The retailer will leverage its brand integration deal on tonight’s episode with a three-day, in-store event modeled after the Apprentice task. During the show, …

• Budweiser Cancels ‘Bud Pong’ Promo Due to Youth Drinking Concerns

  Anheuser-Busch pulled a popular water drinking game promotion last week after learning under-age drinkers were using beer during the interactive game instead of water as the game directed, according to news reports. The beer-maker had been promoting the …

• Agencies

  Fuse, Cox Launch Music Video Contest

  Music network fuse and Cox Communications are teaming up to roll out a new promotion designed to cast a spotlight on the next music video star for the network’s On Demand program. To support the search for the next music video star for fuse On Demand, …

• Higher Gas Prices Could Boost Online Sales: Survey

  A fifth of consumers who shop online increased their online buying as the result of higher gasoline prices in September, according to the latest ShopperScape survey from retail consultants Retail Forward, Inc. Of consumers who shop online, 6.7% said …

• Retailers Anticipate Green Christmas: Survey

  (Direct Newsline)— anticipate spending $655 on holiday gift purchases, and another $316 on parties, decorations and other seasonal items, according to a new survey. The gift figure represents a 7.8% increase over last year’s $608.15, according to the …

• People in the News

  Andrew Rutberg tapped as executive VP-chief data officer, for Wunderman, New York City, a new position. He will be based out of the agency’s Atlanta office. Mickey Goldberg named in-house legal counsel for D.L. Ryan Companies, the holding company for …

• TracyLocke Shifts Askew, Chimbel

  TracyLocke this week shuffled its top managers to spur growth in its Uproar and The Launch Point divisions. CEO Ron Askew adds the role of president of TracyLocke’s Dallas headquarters, giving him direct oversight of that office. That frees up Dallas …