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Chief Marketer Staff

  • Q&A with DaimlerChrysler’s Randall McAdory: Learning from the “Social Media”

    Marketers need to know what social media say about their company, says the manager of business intelligence and interactive marketing for DaimlerChrysler, because blogs, forums, and chat rooms are where enthusiasts go to share their true feelings about brands.

  • Vertical “Clusters” Key to LookSmart Turnaround

    LookSmart, the online media content and technology company that has been struggling for a place at the search table since losing its search contract with MSN in 2003, has launched 161 new vertical “channels” in 13 categories such as health, home, automotive, food, cities, sports and travel.

  • Opt-in E-mail Delivery Improves in U.S.: Report

    U.S. Internet service providers (ISPs) and e-mail service providers (ESPs) are doing a better job of getting permission e-mail to the in-box than they were three months ago, with two notable exceptions. That

  • Anti-Spyware Coalition Offers Risk Guide

    The Anti-Spyware Coalition, a joint association of software vendors and consumer groups, released a draft of proposed guidelines on Thursday aimed at helping consumers assess what harm may be done by programs they

  • Microsoft Results Show Challenge for MSN Ads

    Microsoft CEO Steve Ballmer may have threatened to “kill” Google in a notorious speech to developers a year ago, but Microsoft’s recent financial results for the first quarter of fiscal 2006 suggest that the company’s MSN search network as yet shows no signs of encroaching on Google’s dominance in the paid search business.

  • Cabela’s Q3 Revenue Up, Earnings Flat

    Multichannel sporting goods vendor Cabela

  • Net Sales, Operating Losses Rise in J. Jill Q3

    The J. Jill Group reported net sales of $103 million for third quarter 2005, an 8.5% increase from the same quarter last year. But earnings for the quarter showed a net loss of $2.7 million, essentially the same as that of Q3 2004.

  • How Canon Uses Its Pro Credentials to Win Over Consumers

    Canon won over professional photographers earlier this decade with an aggressive educational marketing campaign. Now it struts that success in its consumer campaigns.

  • Agencies

    Loose Cannon: Time to Take Candy from Babies

    Think toilet-papered trees and egged front doors are the most insidious aspect of the current holiday? Think again, friends, for I come before you today to say Halloween threatens nothing less than the survival of the direct marketing industry.

  • Listline e-Newsletter 10/28/05

    Millard Group Inc. has been appointed to manage the Mountain Gear
    catalog list, effective Nov. 1. Among the segments available are 73,474
    buyers from the last 12 months.