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Chief Marketer Staff

  • News Briefs

    CARTOON NETWORK’S: animated Japanese series Hi Hi Puffy AmiYumi will extend its brand with a custom-built float for the Macy’s Thanksgiving Day Parade. The float, which will feature the performers and giant-sized, puppet versions of their cartoon alter …

  • Agencies

    SelfHelpWorks Helps Customers Help Themselves

    Time to quit smoking? Having trouble managing stress? Need to drop a few pounds? SelfHelpWorks.com can help.

  • Agencies

    Wachovia Automates Its Online Event Management

    Webinars. Everyone is doing them these days. But they’re not easy. How do you manage them so that the company and the customer get maximum value out of the experience?
    Ask Wachovia Corp.

  • Agencies

    Stereo System: Tower Records Refines Retail/Online Data Harmony

    Tower Records is working to integrate its online/store customer database to better segment its audience for targeted offers and attract a younger crowd than the current core 35- to 54-year-old shopper.

  • Agencies

    Don’t Chase Leads Away by Disqualifying Them

    What do you think of when you think of account qualification? You may think of “qualified leads” or some way of weeding through potential customers so that you don’t spend time where you’re not likely to get sales. But the implied message to the customer is: My time is important, and you are not.

  • Agencies

    Lunch with Andrew Rutberg

    Just had lunch with Andrew Rutberg to talk about his new job. Since July, he’s been executive vice president, chief data officer for Wunderman—the first ever.

  • Agencies

    Data Debris

    U.S. Internet service providers and e-mail service providers are doing a better job of getting opt-in e-mail to the inbox than they were three months ago—with two notable exceptions.

  • FTC Letter Looks to be a Warning for Michigan and Utah

    E-mail marketers received an unusually bluntly worded and somewhat inexplicable show of support from the Federal Trade Commission earlier this week in the form of a 16-page letter spelling out point-by-point what a bad idea the FTC thinks so-called child protection state e-mail registries are.

  • RedEnvelope Narrows Loss

    RedEnvelope Inc. reported a net loss $3.5 million for the second quarter, an improvement over a net loss of $3.9 million last year

  • Hewlett Packard Axes Call Center Workers

    Hewlett Packard’s Colorado Springs operation has lain off nearly 300 employees of its call center.