Chief Marketer Staff, Author at Chief Marketer

The Chutzpah of Don Peppers and Martha Rogers

Jim Wheaton and Leo G. Sterk provide another rebuttal to Don Peppers and Martha Rogers.

Wal-Mart Breaks Celeb-Heavy Holiday Ads

Wal-Mart Stores is getting an early start with its holiday image advertising, but still plans to play up price when the shopping season begins in earnest later this month.

Agencies

History Channel Launches Invention Challenge

Think you have the next best invention? The History Channel and Invent Now, Inc., a subsidiary of the National Inventors Hall of Fame, have teamed up in search of the next great invention idea as part of the Modern Marvels Invent Now Challenge.

Agencies

Samsung Plays NFL Sponsorship in Ads, Sweepstakes

Samsung Electronics America is breaking an ad campaign and Super Bowl promotion to kick off its multimillion-dollar deal as the Official HDTV of the NFL for the 2005 and 2006 seasons.

Agencies

Cottonelle Crooners Boost Sales

Kimberly-Clark boosted Cottonelle toilet tissue’s market share 1.6 percentage points with a family-friendly song contest.

Online Holiday Sales to Hit $18 Billion

Consumers are expected to shop online this holiday season in record numbers with e-retail sales projected to hit $18 billion, a 25% jump over last year. Some 2.5 million new households are expected to begin shopping online this year, according to …

Colgate-Palmolive Reports “Excellent” 3Q Sales

Colgate-Palmolive Co. reported net income of $347.2 million for the third quarter, up from $329 million from one year ago, with every operating division reporting sales and profit increases. Worldwide sales rose 8% to an all-time record level of $2.91 …

Mailers More Wary of ’06 Postal Hikes

(Direct Newsline)— groups pretty much expected the Postal Rate Commission’s recommended decision Wednesday to raise postal rates, even though the PRC proposed raising some rates more than the 5.4% the U.S. Postal Service asked for. Final judgment from …

Agencies

eHealthInsurance Gets Animated Over New Marketing Blitz, Contest

Insurance is a serious matter, but eHealthInsurance is putting a new spin on the subject using humor, an animated series and an online promotion to drive consumer awareness. In it’s newest campaign, Am I Covered?, eHealthInsurance showcases a series of …

Enpocket Names Michael Baker CEO

Enpocket, a mobile phone-based marketing agency has named Michael Baker, the firm’s president and chief operating officer, has been named CEO. The position took effect Oct. 30.