Chief Marketer Staff, Author at Chief Marketer

KarstadtQuelle to Axe 1,000 Jobs: Reports

KarstadtQuelle AG, the German cataloger and retailer, will cut around 1,000 jobs at its troubled mail order division

Clarification

The story, “Mailer Groups Object to Jan. 8 Rate Hike Implementation” (Direct Newsline, Nov. 15) said money from the $3.1 rate hike was specifically intended to be paid into an escrow account that would help pay for retirement and military service costs …

Agencies

Letters to the Editor

Letters in response to “Loose Cannon: Three Little Words” Direct Newsline, Nov. 21, 2005

Re: Loose Cannon: Three Little Words

My vote goes for “Postal Rendition Selectee”.

I’d like to see some real government obscurity added to the Salutation. Something that adds confusion to the whole process. Just as a CIA prisoner being sent to a secret prison is called an “extraordinary rendition,” we could use address labels such as “Mr. George Smith or Postal Rendition Selectee”.

Mail Stream: A Report on Incoming Direct Mail

Every Day with Rachael Ray Debuts Two promotions from Every Day with Rachael Ray deliver the same bubbly personality as the Food Network chef whose name graces the brand new cooking magazine from Reader’s Digest. A simple but highly functional …

Unspam PR Tactic Provokes Outrage

Opponents of Utah

FTC Spam Settlement Includes Tough Affiliate Rules

Four people operating adult Web sites and an affiliate e-mail marketer for those sits have paid $621,000 to settle a Federal Trade commission (FTC) spamming complaint. Operating restrictions included as part of the settlement reinforce the FTC’s view that companies may be held responsible for the actions of their affiliates.