Chief Marketer Staff
-
Cadbury Schweppes Gets $2 Billion Offer for European Beverages
Cadbury Schweppes PLC has accepted a binding offer of $2.19 billion in cash for its Europe Beverages business from a consortium comprising private equity firms Blackstone Group International and Lion Capital LLP, the Associated Press reported. The deal …
-
Agencies
Volkswagen, Scholastic Launch Online Voting Campaign For Seatbelt Safety
Volkswagen of America, Inc. and Scholastic Marketing Partners have kicked off the next phase of their seat belt safety campaign with an online voting component. The Fasten Your Seat Belt…Go Far! campaign is a nationwide program that challenges teens …
-
Draft Promotes New-Media Guru Davis
Draft has promoted Michael Davis to senior VP-director of Emerging Media, a new post at the Chicago agency.
-
News Briefs
DREAMWORKS ANIMATION: and Activision have signed a new, multi-year agreement that gives Activision exclusive video game rights to upcoming feature films from the company. Activision will develop and publish video game products based on DreamWorks …
-
Agencies
Epsilon Rounds Out Loyalty Expertise: COO Bryan Kennedy
Epsilon continues to expand its footprint in database and loyalty marketing, merging earlier this month with sister shop Frequency Marketing, Inc. (under parent Alliance Data) and,,,
-
IAB: 3rd Quarter Online Ad Spending Soars
Online ad spending for the third quarter of 2005 was a record $3.1 billion, a 33.9% increase over $2.3 billion spent on Internet ads in the third quarter of 2004
-
Agencies
Liz Claiborne Offers $366 Million for J. Jill
New York-based apparel manufacturer Liz Claiborne is trying yet again to acquire the outstanding shares of Hingham, MA-based cataloger/retailer The J. Jill Group.
-
Agencies
Thulin Changes Plea to Insanity in Attempted Murder Case
James Thulin, president of list management/brokerage company TCI Communications Inc, has changed his plea Friday in his attempted murder case to not guilty by reason of insanity,
-
Agencies
Revenue, Income up for Alloy
Alloy Inc. generated third quarter net income of $7.3 million, up from just under $2 million in third quarter 2004. The New York based marketer, which targets Generation Y females, saw its revenue rise from $104.4 million to $122.9 million
-
Digital
Livedoor Acquires Innovation Interactive
Livedoor, a Japanese Internet marketing company, has acquired Innovation Interactive, a US-based search engine marketing firm, for an undisclosed sum.