Chief Marketer Staff

• Agencies

  The E-Zine For Devoted Sports Fans

  Most sports enthusiasts are aware of Easton Sports. The Van Nuys, California, company manufactures, markets and distributes sports equipment for baseball, softball, hockey, biking, and archery. So why would it need an e-zine?

• Agencies

  How to Avoid Common E-mail Delivery Problems

  Industry experts estimate that more than 20% of all opt-in commercial e-mail is erroneously blocked by spam and content filters. But there are many things you can do to avoid being part of this statistic.

• Agencies

  New E-Mail Registries Could Hurt E-Zines

  Warning, e-zine publishers: Depending on your content, you can get in trouble for mailing to kids in Utah in Michigan.

• Agencies

  Who Should Write Your Newsletter?

  Perhaps we should start with who should not write your e-mail newsletter. Avoid making the obvious choice of using someone in your PR or marketing department.

• Agencies

  E-Mail Remains the Most Popular Online Activity

  It shouldn’t surprise anyone: E-mail is still the top online activity for adults, according to a new study from the Pew Internet and American Life Project. But search is gaining on it.

• Hershey Revamps for International Growth

  The Hershey Co. has reorganized to form separate U.S. and international divisions to solidify its snacks leadership here and pursue long-term growth outside the U.S. The U.S. Commercial Group will handle confections and snacks here, while the …

• Agencies

  General Mills Launches Jolly Green Giant Sampling Campaign

  General Mills has kicked off a multimillion-dollar marketing campaign around its Green Giant frozen vegetable products, reviving the iconic Jolly Green Giant in a first-time sampling effort for the brand.

• Unilever Shifts Ragu to Ogilvy

  Unilever has shifted its Ragu advertising account to Ogilvy & Mather, New York.

• Geoffrey Frost, Motorola VP and CMO, Dies at 56

  Geoffrey Frost, the executive VP and chief marketing officer at Motorola, Inc. and a key force in revitalizing the company’s image, died suddenly Nov. 17 at his home in Lake Bluff, IL. He was 56. The company said he died of natural causes; however, some …

• Agencies

  Disney Builds Narnia Buzz Via Snow Globe Experience

  Walt Disney Pictures and Taubman Centers shopping centers are giving fans of the anticipated The Chronicles of Narnia: The Lion, the Witch and the Wardrobe a chance to experience the film days before its launch through larger-than-life, movie-themed …